What the Future Might Hold…

By: Jessica Donaldson, TrizCom PR Intern

I am a senior public relations student in the Mayborn School of Journalism at the University of North Texas. I have already taken some awesome classes that have taught me the building blocks of PR. As the treasurer for UNT’s chapter of PRSSA, I’ve been given some great opportunities to learn about my career field. My experience with the Mayborn School has been excellent, but there truly are some things you can only learn on the job.

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For my last semester before graduation, I was fortunate enough to land an account coordinator internship with TrizCom Public Relations. This is my first real job in public relations, so I wasn’t quite sure what to expect coming in.

I have heard from other students that they did a lot of busywork such as making copies, checking emails, taking notes, making coffee, etc. at some of their PR internships. While those are tasks that need to be done, they are certainly not what being an intern at TrizCom is all about. On my first day I was already doing research for a client and writing a media alert. By Day Two I was using technology I had never heard of to compile media lists and keep track of local new opportunities. I have been here a week now, and I already feel more equipped to work in PR than ever before.

I think being an intern at TrizCom is a unique opportunity because of the professional staff here. Not only are staff members experts at what they do, but they genuinely want to share their knowledge with me. Just like a typical internship, I have learned a lot simply from watching how TrizCom’ s account executives interact with clients, create content and conduct research. What makes working at TrizCom different is that the account executives ask me to help them with their work, they give me assignments that actually matter, and they are always willing to assist me if I have questions.

So far TrizCom seems like a great place to work, and I am excited to see what the rest of the semester holds.

Clutch Names TrizCom PR as a 2017 Global Leader in Public Relations

By TrizCom PR

Clutch recently announced the best digital and traditional service providers on their platform, amongst which TrizCom PR was named a Global Leader in public relations for 2017.

With over thousands of traditional service providers participating on Clutch’s ratings and reviews platform, it’s incredibly challenging to stand out amongst the rest as a top agency, especially for public relations which is one of their fastest-growing research segments.

For many years, TrizCom PR has been distinguished for our strength in forging strong connections between our clients and the media, communicating their messages in ways that get them close to their goals. Our communications expertise, along with our commitment to delivering PR campaigns that drive success for our partners, is what has contributed to our ranking on Clutch.

The biggest component to our Clutch ranking, however, is our client reviews. What makes Clutch different from other reviews sites is they take the time to connect with our clients over the phone to gather thorough and meaningful feedback on what it’s like partnering with our firm. Their reviews, all of which can be found on our Clutch profile, have given the TrizCom team even more reason to be proud of what we’ve accomplished so far as a company:

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We’d like to thank our clients for sharing their feedback with Clutch and for being such supportive partners over the years. TrizCom is fully ready to continuing delivering quality PR work that makes our clients proud, and that drives up our placement on Clutch.

 

Not Your Average Internship

By Rebecca Ellis, Guest Contributer and TrizCom PR Intern, Summer 2017

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The word “internship” is one that college students know well. Internships are just as, if not more, important as what you learn inside a classroom. If you’re like me, you’ve spent hours researching companies online and calling everyone you know asking if they know anyone looking for interns. Finding a company that you like and that likes you can be incredibly difficult. Luckily for me – and hopefully lucky for you if you’re reading this, I found TrizCom.

There aren’t many companies that value their interns the way TrizCom does. In fact, value isn’t even the correct word to use. TrizCom invests in their interns. TrizCom selects young professionals who are eager to begin their career and takes them under their wing. They not only teach them, but they shape them and mentor them until they are ready to go out on their own.

TrizCom taught me so many things that helped me succeed throughout my college career. The most important skill I learned from TrizCom is how to write. I’ve taken that with me through all of my classes. Whether it’s a press release, media alert, fact sheet, resume, cover letter, blog post or just a professional email, I learned how to write from TrizCom. From my PR writing class to my business communication class to my women’s studies class, my writing has improved in every aspect.

If there is one word I would use to describe how I felt during my time as an intern at TrizCom, it would be “supported.” TrizCom supports their interns. There was not a day that went by that I didn’t feel like I was a part of the team. There was not a day that went by that I felt like the work I was doing wasn’t important. There was not a day that went by that I wasn’t excited to go to work. Where you have strengths, they let you shine. Where you have weaknesses, they show you how to improve.

When you are a TrizCom intern, you are not a coffee-fetcher. You are not a copy-maker or a phone-answerer. You are a part of the team. You are an employee. You are a creative mind that has valuable input. You are just as important to them as they are to you.

Giving Thanks

TrizCom Public Relations

Happy Thanksgiving, All!

Some of you are clients (past, present and future), some associates, some colleagues, and all of you are friends to us at TrizCom. We are all very grateful for you. Brainstorming and creating, helping you tell your stories and sharing your missions – thank you for letting us support you as you have supported us. We want to take a moment to wish you all a very happy Thanksgiving and share with you what we’re thankful for as we enter this holiday season. We invite you to leave us a comment on any of our social media pages with your own gratitudes! Have a lovely holiday weekend. And thank you.

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Jeff Cheatham, senior account manager – I am thankful to have both a peaceful home life and an office full of wonderful co-workers. As I’ve learned in the past, it’s awfully hard to attain both.

Dana Cobb, director of business development & senior account executive – I am thankful for my family: the ones I was born with, the ones who I chose and the ones who chose me. Every year sees a passing of milestones, relationships changing, kiddos growing, tender moments shared. I am always thankful for the ability to love the ones I’m with, especially during the holidays!

Katie Mudd, account executive – I am grateful for my awesome husband Chris and our two adorable pups Heidi and Coco. Paired with the awesome clients we work with at TrizCom, there’s never a dull moment that isn’t full of adventures – whether it's chowing down on tacos, filling up on barbecue, cuddling adorable pets, chatting up celebrities or checking out the biggest boats!!!

Jennifer Kuenzer, digital specialist – I am thankful for my family and friends, a warm and loving home, and the ability to help (in some capacity) where ever my help may be needed. I am thankful for the wonderful opportunities I’ve had this year to follow my passions, take more chances and to learn new things.

Jo Trizila, president & CEO – Things I’m thankful for: journalists who love our stories, iPhones, email clutter sorting, unsubscribe buttons, productive meetings, call forwarding, above the fold placements, doing the right thing, endorsements, challenging opportunities, grand openings, slow news days, our awesome clients, Taco Charlton, clean mammograms, health insurance, gold, platinum, silver, helping kiddos with cancer, outliving yourself, puppies, safe places, sports protection, pain free backs, children’s theater, celebrity infatuations, powerboats, having the best public relations campaign in DFW, prospects,  the best darn barbecue ribs in the nation, influencer outreach tools, journalists who are on social media and – more over – journalists who are on my personal pages, the diversity of our clients’ brands, data, branding, embargoes, feature stories, partnerships, being named the best PR firm, referrals agency partners and 9.5 years of TrizCom PR....

Looking back on an incredibly busy and, at times, challenging year, I'm most thankful for the campaigns we have launched that truly made a difference.

I’m beyond grateful for having a talented and dedicated team of professionals who have never lost their focus, passion or commitment, and for our many clients who put their trust in our hands – day in and day out.

Gen Z

By Ashley Stults, TrizCom PR Intern

Open any magazine or newspaper today and chances are you’ll see an article about millennials. One group, however, is slowly taking over the millennial fixation. Generation Z, the generation born after 1995, is taking the marketing industry by storm.

With Gen Z often being described as “digital natives,” this group grew up with technology and spends a majority of their time online. According to a study conducted by IBM where 15,000 consumers aged 13 to 21 from 16 countries participated, 74 percent of respondents spend their free time online, estimating five hours or more a day, and 73 percent use mobile devices to text and chat socially with family and friends. This study noted that Gen Z is also looking to have in-depth conversations regarding brand relationships, with 42 percent saying they would participate in an online game for a campaign and 43 percent would participate in a product review.

So what does this mean for brands?

1.   Gen Z wants to be engaged.

  • The study found that Gen Z cares about product quality and availability, but participation and engagement is what they truly cherish in a long-term brand relationship.

2.   Be quick.

  • Gen Z doesn’t like to wait. Roughly 50 percent of Gen Z members surveyed said the most important thing to them when shopping is being able to find things fast, and more than 60 percent said they will not use an app or website that is hard to navigate or slow to load.

3.    Walk the walk.

  • Don’t just say you’re a good company; prove it. Gen Z wants to see leaders practicing what they preach and being transparent.

4.   Gen Z is accepting.

  • According to Forbes, Gen Z expects to see diversity in marketing. Take Dove’s “Real Beauty” campaign, for example. Women of all kinds were featured in the campaign, and it was a hit. Gen Z wants to see acceptance and diversity in a brand’s marketing efforts.

Gen Z has high expectations of brands and expects them to deliver. In an ever-changing marketing culture, brands must adapt to the transparent environment that this powerful generation demands.

Words are Important. I have the best words. Believe me.

By Dana Cobb, TrizCom PR

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Leonard Stein, one of the original founders of Mad-libs, said that the iconic ad-lib inspiration notepad was directly linked to his inability to spell “hyperbole” in a seventh-grade spelling bee. Humiliated and embarrassed beyond words, he ran home to take refuge in the family dictionary, determined to learn the correct spelling and exact meaning of as many words as humanly possible.

Words are important; they are the most valuable tools in spoken language.

Misuse of these words can backfire on the deliverer in monumental ways.

My biggest peeve is the exchange of moot versus mute in conversation. For the record, a moot point can be either an issue open for debate or a matter of no practical value or importance because it’s hypothetical. The word mute means “silent; refraining from speech or utterance,” and the pairing mute point has no canonized meaning in standard English.

Following is a quiz. Take it and see how you score. I scored perfectly because I have the best words.

http://www.playbuzz.com/toddbv10/can-you-correctly-use-these-commonly-misused-words#eightieth4

Event Recap: Heart of Gold 5K Run for the Children Benefiting Heroes for Children and Wipe Out Kids’ Cancer

By Jennifer Kuenzer, TrizCom PR

 Team TrizCom, pictured here with Heroes for Children’s Co-founder Larissa Linton (in red)

Team TrizCom, pictured here with Heroes for Children’s Co-founder Larissa Linton (in red)

One of the things I love most about working at TrizCom is our work with nonprofits. Giving back to the community is an important part of Jo’s life that she has built into her business, and the best example of this is when we all come together to support one of our nonprofit clients as a team. We had the opportunity to do that on Saturday at the Heart of Gold 5K Run for the Children Benefiting Heroes for Children (our client) and Wipe Out Kids’ Cancer.

Heroes for Children is a unique nonprofit organization that provides social and financial assistance to families battling childhood cancer. For this event, they partnered with Wipe Out Kids’ Cancer, which raises awareness and funding for pediatric cancer research on a national level. The 2017 Heart of Gold 5K was a blast – fun for the entire family, with a DJ, games, activities and food, as well moments and spaces to remember children affected by cancer, the reason we were all there that day. There was a commemorative balloon release, representing the families of Heroes for Children, right before the big race. I managed to get a few photos from the event on Saturday.

The balloon release! It was moving, seeing how many families have been helped by Heroes for Children and their mission.

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Face painting was a big draw for the kids.

It was packed, and everyone was in great spirits.

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Yes, everyone’s a winner, though there was special recognition and medals awarded to those with the best time in their age groups. It was a race for avid runners (like our own Jeff Cheatham – who achieved a personal best) and, well, the rest of us! My family and I were so proud to be part of Team TrizCom and look forward to next year’s event.

 

Reasons why we give… in honor of North Texas Giving Day on Sept. 14

By Katie Mudd, TrizCom PR

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Fall in North Texas means it’s time for football and philanthropy! Kicking off the season with North Texas Giving Day — Communities Foundation of Texas’ annual 18-hour online giving extravaganza for North Texas on Sept. 14. The day is powered by creative nonprofits, social media activism, area-wide collaboration, and of course North Texans coming together! North Texas Giving Day’s goal is to help build awareness and support for nonprofits in North Texas, while making the act of giving easy for donors.

When you give via NorthTexasGivingDay.org, your donation goes further with bonus funds and prizes. All donations scheduled between September 7th and 13th or made between 6 am and midnight on September 14, 2017 qualify. Your donation triggers opportunities for your nonprofit to win prizes rewarded at random or for the highest number of donors! This year every dollar given up to $10,000 will be multiplied with bonus funds when donors give online through NorthTexasGivingDay.org. Plus, some nonprofits have 1:1 matching funds which means your donation is doubled!

TrizCom is passionate about giving back to our community throughout the year and proudly supports many local nonprofits including Community Council of Dallas, Operation KindnessHeroes for Children and Taylor’s Gift. TrizCom founder and CEO Jo Trizila is a firm believer in the Biblical parable “to whom much has been given, much will be required,” and with that philosophy she empowers the team at TrizCom to provide our time, treasures and talents to give back.

Let us help your business develop a charitable giving and sponsorship strategy that is guaranteed to impact the bottom line through increased sales, improved consumer loyalty and employee morale, and enhanced brand awareness. We believe that helping a cause you care about – and one that is also relevant to your business – can reap tangible and intangible benefits for your public image, your shareholders and your community.

How we help:

- Define the objectives of a giving program or sponsorship – why are you giving back?

- Identify causes that are consistent with your business values.

- Strategic alignment with organizations where the reputation, demographics and goals are compatible with your business interests.

- Integrate charitable donations, corporate sponsorships, employee volunteerism and executive expertise within a well thought out communications plan.

- Determine how to leverage your charitable donation/sponsorship.

- Communicate your charitable donation/sponsorship.

To find out how you can help today, visit www.northtexasgivingday.org, or give us a call at 972-247-1369 to see how we can help develop a charitable giving and sponsorship strategy for 2017 and beyond.

Here’s a highlight of a few of the organizations we will be supporting this North Texas Giving Day!

Operation Kindness

 Team TrizCom collected pet food donations for Operation Kindness’ Pet Food Pantry to help pets displaced by Hurricane Harvey.

Team TrizCom collected pet food donations for Operation Kindness’ Pet Food Pantry to help pets displaced by Hurricane Harvey.

North Texas’ original and largest no-kill animal shelter. In 2016, Operation Kindness celebrated their 40th anniversary and their achievement of saving more than 90,000 animals since their inception. Annually the shelter assists more than 5,000 dogs and cats, caring for an average of 300 animals daily with another 100-150 animals in foster homes.

 

Community Council of Dallas

 Community Council of Dallas’ Area Agency on Aging Helps North Texas Seniors

Community Council of Dallas’ Area Agency on Aging Helps North Texas Seniors

Since its founding in 1940, the Community Council has identified services that are needed in the community, assessed how best services could be delivered to meet social issues, and mobilized and implemented action plans working in concert with its member agencies and public sector resources. Pervasive issues over time have included juvenile delinquency and welfare; seniors; public health; daycare; and legislative advocacy. The Community Council met these challenges through fact-based research, deploying volunteers, incubating new services and agencies, expanding government programs where appropriate, convening collaborative work and delivering selected direct services.

 

Taylor's Gift

 Team TrizCom at the 2016 Outlive Yourself Awards.

Team TrizCom at the 2016 Outlive Yourself Awards.

Taylor’s Gift Foundation, a nonprofit organization dedicated to the life-saving effort of increasing organ donor registrations and to financially assisting families touched by organ donation.

Heroes for Children

 Team TrizCom participated in the annual Heart of Gold 5K in honor of Childhood Cancer Awareness Month in September. See us there again this year on Sept. 16.

Team TrizCom participated in the annual Heart of Gold 5K in honor of Childhood Cancer Awareness Month in September. See us there again this year on Sept. 16.

Heroes for Children is a unique nonprofit that provide financial and social assistance to families with children battling cancer.