Free media

Media Relations – Not a straight line from a to z. A tale told in 29 steps

Media Relations – Not a straight line from a to z. A tale told in 29 steps

Whenever a business is in the news that is not an advertisement we call that earned media. Many times, people refer to this as free media vs. paid media.  The word “free” is a misnomer as a earned media is not as free as we may think it is.  Earned media requires significant manpower from start to finish.