Fashion Industry

Heelys, Inc. was a company founded on innovation. It designed, marketed and distributed its action sports-oriented products to the youth market under the Heelys® brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. 


Her upcoming book, “The Dress Diaries…31 days in my LBD” chronicles The Little Black Dress Experiment as Valerie Elizabeth, fashion maven and personal stylist, challenges the traditional rules of fashion. In August of 2009, Elizabeth spent 31 days in her little black dress to illustrate how by looking at a wardrobe creatively— and utilizing accessories and trend pieces to create different many unique looks— classic staples become a canvas for a look rather than the statement pieces themselves.

Valerie Elizabeth, founder of Society Stylist® and creator of The Little Black Dress Experiment™ – as seen on ABC, CBS, FOX, NBC, The WB and online at Yahoo, AOL and The Today Show- is a fashion stylist, ambassador for GLAMOUR Magazine, Lucky Magazine Alpha Shopper, spokesmodel, author of “The Dress Diaries” and editor of the Society Stylist fashion blog. In June 2009, she was announced “Face of Dallas” by D Magazine and Max Factor Cosmetics; in December 2009,  she was named finalist in AOL, BlueFly & StyleList’s “America’s Most Stylish Blogger” competition and in August 2010 she was recognized in WWD Women’s Wear Daily: “Marketing’s New Rage: Brands Sponsor Influential Bloggers.” 

Valerie Elizabeth hosts the webisode “Style Sermons” and is a regular style contributor on ABC’s Good Morning Texas. One of her favorite GMT segments was The 2010 Oscars Red Carpet: Best & Worst. She has hosted multiple segments  for ABC’s Beauty on a Budget; has had her work profiled on an episode of ABC’s national style show Mirror, Mirror in April 2010 and recently filmed a segment with Mirror, Mirror profiling her Little Black Dress Experiment, highlighted her “Little Black Dress Experiment” Tours America.