Analyst Strategy

Many reporters – especially the national financial press like the Wall Street Journal – will use analyst reports and information as a barometer for a company’s health and for third-party validating sources in stories. That’s why at TrizCom PR we build relationships between you and the research analysts to help partners increase their credibility and visibility, make sure partners are on their analyst’s radar and continue to stay in touch after the initial round of briefings and research. Similar to reporters, different analysts specialize in different industries, so it’s important to put our partners in front of the right firms. One analyst campaign garnered a partner several rounds of briefing meetings and a published Customer Value Leadership Award.