Analyst Strategy

Many reporters – especially the national financial press like the Wall Street Journal – will use analyst reports and information as a barometer for a company’s health and for third-party validating sources in stories. That’s why, at TrizCom PR, we build relationships between you and the research analysts to help clients increase their credibility and visibility, make sure clients are on their analyst’s radar, and continue to stay in touch after the initial round of briefings and research. Similar to reporters, different analysts specialize in different industries, so it’s important to put our clients in front of the right firms. One analyst campaign garnered a client several rounds of briefing meetings and a published Customer Value Leadership Award.