Automotive Industry

Team Escalade Texas

Team Escalade Texas was a multimarket, multimedia campaign in Dallas-Fort Worth, Houston, Austin and San Antonio supporting six charities backed by 19 celebrities and one bold drive to change lives. The goal of Team Escalade Texas was to educate fellow Texans about the six chosen charitable organizations, as well as to increase interest, volunteers and donations for those charities. Team Escalade Texas ( began Sept. 22 and concluded Oct. 30, 2011.  

The charities were: CureDuchenne, Taylor’s Gift, Love Hope Strength Foundation, Ronald McDonald House Charities, Special Olympics Texas and The YMCA.

The celebrities who joined Team Escalade Texas team captain Drew Pearson were:

CureDuchenne – Daryl Johnston, Raghib "Rocket" Ismail, Dan Pastorini and Reid Gettys
Taylor’s Gift Foundation – Everson Walls, Danieal Manning and Mike Renfro
Love Hope Strength Foundation – Mike Modano, Brent Severyn and Ndukwe Dike "N.D." Kalu
Ronald McDonald House Charities – Randy White, Jay Novacek and Matt Bullard
Special Olympics Texas – Carly Patterson, Laura Wilkinson and Zina Garrison
The YMCA – Brian Cardinal, Derek Harper and Alphonso Roundtree

CureDuchenne and Taylor’s Gift won Team Escalade Texas

Notable statistics include:

  • An increase in the official Texas Organ Donor Registry of 90,000 since the Team Escalade Texas promotion began on Sept. 21 (there are currently over 112,000 people awaiting organ donor transplants in the US). 
  • 200 people signed up to be bone marrow donors.
  • CureDuchenne’s Mindy Huber reported that a mom whose little boy was diagnosed with Duchenne back in January heard about CureDuchenne through a post on one of the dealership’s Facebook pages. She had faced extreme challenges during the past 10 months: when she got the diagnosis, she was offered nothing in the way of groups to join, no parent organizations to look into and no emotional help whatsoever. 
  • An increase in 14,100 plus fans on the Texas Cadillac Dealers Facebook pages. 
  • 408 people buzzed in using the donated BestBuzz app for a total of 170,422 Friend-to-Friend social impressions.
  • Team Escalade Texas webpage accounted for 150,000 page views with an average of five minutes per visit.
  • The Twitter campaign touched over 850,000 people.
  • The teams participated in 47 events throughout the state. 
  • Over 700 media write-ups.
  • $750,000 in media support.
  • Over 45,000 votes. 

Tom D’Angelo, Regional Marketing Manager of Cadillac, said, “The Texas Cadillac Dealers were so touched by the outpouring of support to our challenge to VOTE, SHARE, and ACT to make a difference.  When the final tally of votes came through, it exceeded our expectations. We felt that the final count was so close for CureDuchenne and Taylor’s Gift, accounting for 40,000 of the 45,000 votes and only a difference between the two of 500 votes. The Texas Cadillac Dealers felt compelled to award both charities with a media package. CureDuchenne was the charity with the most votes; therefore they will be awarded first with the $150,000 media campaign in four cities in February 2012. We will follow up in March 2012 with a similar media package for Taylor’s Gift.  This is our way of listening to Texas Cadillac Dealers’ fans and thanking them, the charities, and the champion athletes for a job well done when asked to make a difference to change lives. Never take the spirit of a Texan for granted: we are in awe of the support, outreach and heartwarming response.”

Texas Cadillac dealers produced a public service announcement (PSA) video for each of the six charities and provided them with valuable assets to publicize and promote the PSA.  Throughout the campaign, people voted on each charity’s videos on

Q Chevrolet and Q Chrysler Jeep Dodge

Q Chevrolet and Q Chrysler Jeep Dodge said thank you to their community –- by giving away $50,000 in December 2010. The Great $50,000 Giveaway awarded $25,000 to one winner and $25,000 to the charity of the winner’s choice. The contest ran throughout December at Q Chevrolet, 1000 E. Airport Freeway, Irving, Texas, and Q Chrysler-Jeep-Dodge, 700 E. Airport Freeway, Irving, Texas.

“Our long-term commitment is to give back to our community, and $50,000 is a great way to get started,” said Thomas Quintana, COO for Q Cars. To register for The Great $50,000 Giveaway, participants needed to visit in person Q Chevrolet and/or Q Chrysler Jeep Dodge from Dec. 1-Dec. 31 (closed on Sundays and on Dec. 25) from 9 AM to 8 PM.  There was only one entry per day per person; no purchase was necessary. A daily finalist was chosen from each day’s entries. Each day the slate was cleared for a new daily finalist. The more daily entries, the better chances participants had to win.

One of the 26 daily finalists was selected the winner at the grand prize drawing on Friday, Dec. 31 during Q Chevrolet’s Q New Year’s Eve event. Each daily finalist was awarded a $250 gift certificate for service at either Q Chevrolet or Q Chrysler Jeep Dodge. Daily finalists were posted on Q Chevrolet, Jeep, Dodge & Ram’s Facebook page:

GMC Terrain Charity Challenge

Representatives from three Dallas-Fort Worth charities were selected to drive the all-new 2010 GMC Terrain for a month and compete via social media to win cash for their favorite charity during the $20,000 GMC Terrain Charity Challenge

The charities included: 

  • Big Brothers Big Sisters of North Texas with Big Brother Adam Rivon
  • The SPCA of Texas with volunteer Steven Cartwright
  • Texas Scottish Rite Hospital for Children with volunteer Brianne "Bri" Crum. 

Ambassadors encouraged their Facebook friends to become a fan of GMC DFW ( and then vote for the ambassador’s selected charity on a third-party application. The charity with the most votes won that percentage of the $20,000. 

GMC Carry the Load

DFW GMC Dealers “Carry The Load” Memorial Day Weekend - Local DFW GMC Dealers Have Collectively Donated Over $117,000 In Cash And Media Support.  The 2000-mile, 27-day Carry The Load National Relay left West Point, NY, on April 30, 2013 and finished in Dallas, Memorial Day weekend. The journey honored America’s fallen heroes and their families. The public was invited to follow the relay on Facebook at

In honor of Carry The Load, DFW GMC Dealers called all military – active duty and veterans – and friends and family! DFW GMC Dealers wanted people to salute a veteran or active duty military hero or first responder (fire, police, medical) by going to the DFW GMC Facebook page  (or on mobile at and entering a “salute.” The public was asked to share a story and photo to about the person they were saluting.  DFW GMC Dealers donated an additional $5 for posts it received on their Facebook wall. DFW GMC Dealers was an official 2013 sponsor of Carry The Load and donated $5 for every salute and story up to $10,000 through May 27, 2013.

At 3:30 on Monday, May 27, on the Main Stage, DFW GMC Dealers presented a check to Carry The Load. In May of 2013, DFW GMC Dealers collectively donated over $117,000 in cash and media support to Carry The Load. 

DFW GMC Dealers had a VIP tent set up in Reverchon Park for people who have raised $5,000 or more for Carry The Load. The GMC tailgate trailer was nearby offering free Hoffmann Hotdogs (provided by– Hofmann Hots in Trinity Groves) and drinks.

GMC had another tent in the park with the new Sierra, Acadia Denali and the Terrain Denali on display and offered chair massages to all participants free of charge.

Other Activities Included: 

  • Bands on the main stage Sunday and Monday 
  • Mess Hall meals from celebrity chef, Blythe Beck 
  • Concessions from Ruthie’s Rolling Café, Enticed, and Rusted Truck Barbecue 
  • Tribute Wall at the Hillwood Investments tent 
  • JCPenney Home tent  where partisipants could relax and write tributes 
  • Photo booth at Start/Finish with Gold’s Gym 
  • Catch & Release Fishing with Heroes on the Water and Texas Jr. Anglers 
  • Route station activities: Amegy Bank, Prestonwood, and E2M/Compatriot Capital/KDC/2M 
  • Route station refreshments from PepsiCo/Frito-Lay 
  • Zipline, Obstacle Course, Inflatable Slide, Playground and more activities in the Kids Area 

GMC Stars & Stripes Sierra Hashtag Challenge

A ‘Tail’ of a Dog and His Truck: Patriot Paws wins GMC Sierra Hashtag Challenge  with over 73,000 Photos Tweeted/Posted During DFW GMC Dealers’ six-week challenge. In honor of the new 2014 GMC Sierra, DFW GMC Dealers – in partnership with Cumulous Radio – the “GMC Sierra Hashtag Challenge” was launched to benefit two military charities – Patriot PAWS and Snowball Express. Terry Dorsey with New Country 96.3 KSCS led the challenge. During the six-week challenge, DFW GMC Dealers had two 2014 GMC Sierra trucks in the Metroplex. One truck was wrapped with #TeamStripes for Patriot Paws and the other with #TeamStars for Snowball Express. The trucks traveled the Metroplex to various events and celebrations, and the public had the opportunity to have their photograph taken with each truck. Participants voted for a charity by uploading their photograph to Twitter and/or Instagram with their charity’s hashtag – #TeamStripes for Patriot Paws or #TeamStars for Snowball Express.

GMC Terrain Charity Challenge

Three DFW-area charities divided $20,000 in winnings in the recent GMC Terrain Charity Challenge.  A social media ambassador for each charity SPCA of Texas, Texas Scottish Rite Hospital for Children, and Big Brothers Big Sisters of North Texas --competed at to win a share of $20,000 for their charity.

Texas Scottish Rite Hospital for Children, Ambassador Brianne Crum won with 37.6 percent of the vote. She won big in the competition’s weekly challenges, raising her total winnings for the hospital to $8,491.70.

In a close second place, Steven Cartwright who represented the SPCA of Texas won 38.75 percent of the votes and $6,907.37 for his charity. 

Adam Rivon, representing Big Brothers Big Sisters of North Texas, rounded out the GMC Terrain Charity Challenge competition with 23.6 percent of the vote. Rivon earned his charity a total of $4,595.15.

The five-week competition which ran from November 16 and ended  December 20, 2009, featured the Ambassadors participating in various challenges while campaigning on Challenges included a scavenger hunt, a famous photo competition and a music video competition. 

Cadillac Cares Houston

June 6 – D Day – has new meaning for one Houston-area charity. The YMCA of Greater Houston stormed the beaches and won the Cadillac Cares Houston Challenge, sponsored by the Houston Area Cadillac Dealers.  The YMCA received a $50,000 advertising campaign. The other participating charities – the Children’s Museum of Houston and the Houston Food Bank – each received $1,000 cash donations. Throughout the month-long challenge, each charity had its biography and a voting button on the Houston Area Cadillac Dealers Facebook page at Voters cast their vote by liking one of the three charities every day from May 9 through June 6.

The Challenge was successful on many fronts:

  • Houston Area Cadillac Dealers increased their Facebook fan base by over 2,000 new fans
  • The participating charities increased their Facebook fans 
  • Raised awareness and Facebook fan base for the charities 
  • Through personal stories and social media 
  • By educating new prospects on the charities’ backgrounds and missions
  • Cross-pollination between charities 

Cadillac Cares Dallas

The votes have been tallied and Heroes for Children and The Family Place have come out on top of the Cadillac Cares DFW Challenge sponsored by Metroplex Cadillac Dealers. Facebook fans determined the winning charity. The totals were too close to declare just one winner. Heroes for Children received 10,560 votes and The Family Place received 10,434 votes. Heroes for Children and The Family Place each received a $50,000 advertising campaign, which includes television spots on WFAA-TV Channel 8 (ABC) in DFW, radio promo spots on CBS DFW Radio and a print advertorial in D Magazine, among others. Big Thought and Make-A-Wish Foundation of North Texas each received $1,000 cash donations.

Throughout the month-long challenge, each charity had its biography and a voting button on the Metroplex Cadillac Dealers Facebook page at Voters cast their vote by liking one of the four charities every day from April 11 through May 9, 2011.

The focus of each participating charity is children and their families, including access to quality learning opportunities, financial assistance while dealing with childhood cancer, a safe haven for victims of family violence, and the granting of wishes in the face of life-threatening medical conditions. The four charities were: Big Thought, Heroes for Children, The Family Place and The Make-A-Wish Foundation of North Texas. 

The challenge was successful on many fronts:

  • Metroplex Cadillac dealers increased their Facebook fan base by over 6,000 new fans
  • The participating charities increased their Facebook fans 
  • Raised awareness and Facebook fan base for the charities
  • Through personal stories and social media
  • By educating new prospects on the charities’ backgrounds and missions
  • Cross-pollination between charities 

Mid-America Chevy Dealers

Chevy Mommy Madness was presented by Mid-America Chevy Dealers.  The Mid America Chevy Dealers are composed of 31 local Chevy Dealerships located in St. Louis and its surrounding areas falling into Missouri and Illinois. The Mid America Chevy Dealers Mom Squad drove new Chevys for four weeks and blogged about their travels and experiences as part of the Mid America Chevy Dealer’s Mommy Madness promotion.