Support Dallas-Area Nonprofits on Prime Day!

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Amazon Prime Day is here – and predicted to shatter sales records for the fourth year in a row over the two-day event. For those of you living under a rock, Amazon Prime Day is a magical time of year when Amazon does their best Oprah impression and gives Prime members special discounts on featured items. Last year, estimated sales exceeded $4 billion globally during the 36-hour sale. But did you know that your shopping spree could also benefit a charity of your choice? When Prime members shop through AmazonSmile, Amazon donates 0.5% of the purchase price to the individual's preferred charity. If every Prime member shopped with AmazonSmile in 2018, approved nonprofits would have received over $20 million in donations!

AmazonSmile donations are made at no extra cost to the customer, who can choose which organization to support from nearly 1 million public charitable organizations. The best part is that the shopping experience is not impacted at all – the only difference is, customers need to make their purchases on www.Amazonsmile.com instead of www.Amazon.com. Though 0.5% is not a very large amount for a donation, and it isn't intended to replace a customer’s regular charitable activities, AmazonSmile continues to be a great way to take advantage of a service customers are using anyway.

Several Dallas-area nonprofits are participating in Amazon Prime Day this year, encouraging shoppers to select a charitable cause during their shopping spree through AmazonSmile. From helping lift families out of poverty to supporting families battling pediatric cancer, finding forever homes for homeless animals or providing life-saving support to families in Guatemala, Dallas residents have the opportunity to make an impactful difference by shopping Prime Day through AmazonSmile.

By now, you’re probably asking yourself which Dallas nonprofits are participating this year and how you can get involved. No worries! Check out Dallas’ local nonprofit list below to find out more information and what kind of care they provide the Dallas community.

The Community Council of Greater Dallas

The Community Council was founded in 1940 and has identified services that are needed in the Dallas community. The services have been assessed on how best to be delivered to the community to meet social issues, and mobilizing and implementing action plans that work together with its member agencies and public sector resources. The issues often found by Community Council include juvenile delinquency and welfare, seniors, public health, day care and legislative advocacy. The organization meets these challenges through fact-based research, volunteers, creating and fostering new services and agencies, expanding government programs, convening collaborative work and delivering selected direct services.

To find more information about the Community Council, visit their website at https://www.ccadvance.org/.

Heroes for Children

Heroes for Children is a nonprofit that provides community support via social and financial assistance to Texas families with a child aged 0 to 22 battling pediatric cancer. Since the founding of the organization in 2004, the organization has given nearly $6 million to 6,000 families. They are the only organization in the state of Texas that also provides financial assistance for fertility preservation and funerals. The impact of childhood cancer is felt by the entire family and Heroes for Children provides additional social programs and events in the DFW, Houston, San Antonio and Austin areas that give children and their families the opportunity to participate in activities for the whole household. Heroes for Children ensures that no family fights pediatric cancer alone.

You can learn more about Heroes for Children by visiting https://heroesforchildren.org/.

Operation Kindness

Operation Kindness is the original and largest no-kill animal shelter in North Texas. Founded in 1976, the organization’s mission is to care for homeless animals until each is adopted into a responsible home. Since its founding and advocacy for humane values and behaviors, Operation Kindness has saved the lives of more than 105,000 animals. On average, the shelter cares for 400 animals daily and assists with more than 5,000 cats and dogs each year.

Not only is it an opportunity to check out some adorable pets up for adoption, but you can find out more about Operation Kindness by visiting https://www.operationkindness.org/.

HELPS International

Steve Miller, a Dallas-based investment banker and CEO of Dillon Gage, one of the world’s largest precious metals wholesale trading firms, accepted an invitation in 1981 that was extended to private groups by the Guatemalan government in an effort to bring aid to poverty-stricken areas. After witnessing the tremendous suffering in the region from a 36-year internal conflict, Miller began working with a missionary to bring food, clothing and blankets to the local community. He also assisted in building homes for widows of the war. His efforts eventually led to the founding of HELPS, which was registered as a nonprofit in 1984. HELPS is now a culmination of volunteers and donors who help the community by addressing the root cause of poverty in Guatemala. The four key areas of focus include agriculture, community development, education and health care.

To learn more about Steve Miller and HELPS International, check out their website at https://www.helpsintl.org/.

7 Questions You Need an Answer to Before Hiring a PR Firm

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Searching for the best communications firm is a lot like dating. Although there are plenty of fish in the sea, finding “the one” can be daunting. You want chemistry, competence, substance and experience – you need it all, and there is no need to settle for less.

Before you enter into a long-term relationship with a signed retainer contract, you should ask these seven questions to make sure you are swiping right on the best partner for your brand.

1. What Type of PR Firm Do We Want to Work With?

There are several different types of PR firms, such as big, local, boutique, global, traditional, specialized, integrated – the list goes on. So know what you really want before starting the process by researching the types and figuring out which PR agency might be the fit for you and your business based on the goals you want to accomplish with your PR strategies.

2. How Will We Measure Success?

The right answer to this is analytics. PR firms shouldn’t just build brand awareness – their successes should be able to be measured. You should only consider public relations agencies that offer to provide your team with reporting ranging from daily, weekly to monthly and quarterly reports for a comprehensive overview of how various media outlets are covering your brand and the industry.

3. Are We Compatible?

In the wildly-varied and changing world of the media, various approaches and perspectives exist. Make sure your vision aligns with that of your prospective PR firm.

4. What Will It Take to Make the Relationship Work?

As with any other relationship, a partnership between your brand and the public relations firm you hire will require work and effort from both companies. For example, you or members of your team will likely need to be available for meetings and managing internal approval processes. Be sure to understand what your level of involvement and commitment will need to be to ensure a successful relationship.

5. Will They Make It Facebook Official?

The PR firm you hire must be well versed in social media. You should know what the firm has done for its clients on platforms like Twitter and Facebook – and, more importantly, with what results? Results may vary in terms of outreach, but measurements with numbers will always be an important indicator to determine successful PR campaigns and brand recognition.

6. Are They Interested in Who We Are?

You definitely want to know that a communications agency has done its homework on you and the products and services offered by your brand. This should be evident during your exploratory meetings when they outline how they intend to accomplish your public relations goals. These meetings should also give you some sense of the firm and its team’s experience in your space. You want a team that is excited and passionate about your mission and brand – not just looking for a big paycheck.

7. What Is Our Budget?

Determining your financial budget early in the process can help you set a reasonable expectation for your company and the PR firms you speak with. Also, it will ensure that you receive an honest and customized pitch that is grounded in reality.

Why Invest in PR

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Many businesses decide not to invest in public relations due to a lack of understanding of what it can offer and the benefits it can provide. Although it can be a costly investment, a consistent, well-planned and thoughtfully executed public relationsplan is crucial for overall business success.

When things are going well, business leaders may consider public relations an unnecessary addition to their company. When the future looks financially cloudy, shortsighted organizations often make hasty decisions to slash expenses and cut public relations from the necessities. However, tech and media-savvy companies usually understand the importance of consistent media relationsdue to their close-knit connection to media. They understand that building relationships with their audiences and reporters strengthen their standing within the community.

Furthermore, ongoing media campaigns deliver multiple returns on every dollar spent via exposure and access to larger audiences. Public relations firms can help you maximize costs and save money.

Here are some additional reasons why PR is a great investment.

1. Builds More Trust Within Your Brand

PR-related media coverage results in journalists highlighting and discussing your brand in news reports, articles and/or radio bulletins as a credible and independent endorsement. Due to this media being earned, not paid for, it immediately helps build trust between the public and your brand. Unlike conventional advertising, which is usually a one-way dialog between the brand and its customers, public relations initiatives are built around developing and nurturing two-way relationships. PR agencies can develop communications strategiesand relevant campaigns that resonate with your target audience.

2. Recruits Great Talent

Often times PR campaignsdo not just attract new clients, but also prospective employees. It is worth noting that public relations strategiesthat establish your business or brand as a thought-leader would inevitably enhance your profile among the best talent in your field. With PR, you have the ability to create a reputation as one of the most sought-after employers in your industry – and then you can leverage your newfound success to the finest and most qualified talent to accelerate your growth.

3. Enhances Your Company’s SEO

We all know that online earned media could have a significant impact on SEO as well as keyword rankings. Public relations agencies work to optimize and streamline content they are sharing. This will considerably contribute to your organization’s SEO efforts.

4. Attracts Investors

The right media placements at the right time can be used to capture the attention of investors, like venture capitalists. With suitable messaging and strategies, PR initiatives increase credibility as a potentially lucrative and stable investment target. An effective PR strategycan also position your organization’s CEO and other key executives as specialists in their field while building more credibility for your organization’s products and services. This keeps your company in the minds and portfolios of many investors.

7 Misconceptions about PR Firms

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Public Relations has, for many reasons, developed an interesting and controversial reputation over the short span of time it has been considered a practice. This is why business owners and the public in general have quite a few misconceptions about public relations firms. Here we will dispel seven common misconceptions that many individuals share pertaining to public relations agencies and their services.

1. PR Offers Little Business Value

This is a common misconception. Actually, communications firms create business value. Note that every company feature, product placement, executive profile and special event ultimately has tremendous power to build more credibility in the market and improve a company’s profile for the better.

2. PR Firms Distort the Truth

Many people have the sense that PR firms are all about deception and trickery. This couldn’t be farther from the truth. The PR field is all about building trust and telling the truth. If a public relations firm loses the public’s hard-earned trust, all credibility goes out the window. PR firms that try to distort the truth are found out and are quickly brought to light.

3. PR Firms Only Speak to Customers

Public relations strategies are developed by PR firms to target much wider audiences than just a brand’s customers. This usually includes, but is not limited to, board members, investors, employees and other market analysts in the industry as well as anyone who has a stake in how various audience groups perceive the company.

4. PR Firms are Reactive

Public relations firms must be proactive to control the messaging, manage brand reputation effectively and position the brand for success.

5. PR Stands for Press Release

Many people think that the PR in PR firms stands for “press release” and are under the erroneous impression that PR agencies are only good for helping crank out press releases. The truth is that PR firms handle other aspects as well, like reputation management, brand positioning and crisis communication.

6. Social Media Triumphs Everything

Guess what? Not all PR firms rely solely on social media. Although it is a great tool for PR firms to get their message across to diverse audiences, note that it will not get across to all audiences. PR firms leverage many tools, like targeted media placement and special events, to get the word out.

7. PR Firms Operate Independently

The truth is that PR firms can’t operate in a vacuum. This is because they need vital information and input from various other areas in your company, like sales and marketing, to do the best job.

Isn’t PR Just Media Relations?

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You have likely heard the terms media relations and public relations used interchangeably. While there are similarities between the two, they are not the same thing.

Public Relations

We can define public relations as a long-term and strategic communications process that develops mutually beneficial and lasting relationships between various organizations and their target audience. These various audiences include customers, employees, industry leaders, government bodies, investors, suppliers, charities, and the media. PR firms can devise PR campaigns that resonate with these audience groups.

Media Relations

Media relations, on the other hand, is an aspect of public relations. The two terms are not strictly interchangeable since media relations focuses solely on the relationship between an organization and the media. These can be editors, reporters, and journalists at online publications as well as print media outlets such as Forbes and The Washington Post, or producers from radio and TV stations.

Here are some reasons why public relations and media relations are not the same.

Story Development and Broadcasting

Public relations focuses on helping companies or organizations find their story and determining what they would like to say and to whom. This shows the importance of strategic public relations.

On the other hand, with media relations, key stories are assigned a platform and widely distributed to consumers of news. The evolution of technology has opened the doors for organizations to explore different methods to reach audiences, such as with blogging and social media.

However, while these mediums are still relatively new, they do not eliminate the need for traditional news, like television, newspapers and radio. Traditional news is still one of the most effective ways to share your message with a large audience. It is also cost-effective.

Number of Channels

Public relations specialists look to develop and foster the relationships between their organization and stakeholders. To do this, public relations professionals may utilize various and diversified channels, such as a company blog, various social media platforms, or even special events for communicating effectively and directly with those individuals.

In contrast, media relations tend to focus on just one important channel: the press.

If you use the press as the channel for communicating with stakeholders, it not only allows you to meet stakeholders where they are already — using what they are already watching, reading, or listening to — but it helps add third-party validation to your message. Underestimating the importance of third-party validation is detrimental. Think about how persuasive and credible a message is coming from a source, like Forbes or The New York Times, versus coming from a newly-established Twitter account.

16 Ways To Repurpose Your Media Wins

Transitioning Your Earned Media into Owned Media

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Your company just got a fantastic article in a leading magazine. Don’t let the attention and viewability stop with the publication. Repurpose/Amplify that media win. Third-party endorsement is powerful. You didn’t pay for this. It is not an advertisement, and it resonates with audiences as authentic.

  1. BLOG – Post the article on your blog.

  2. WEBSITE – Post the article on your website under “In the News.”

  3. SOCIAL – Post the article link on your social networks.

  4. TEAR SHEET – Create a tear sheet to use in investor meetings, sales presentations, trade shows, conventions, etc. You can print off color copies of the article or have it designed and printed. Please note that reprint permission may have to be granted first.

  5. MEDIA LOGO – Create an “As Seen In …” with the outlet’s logos (be careful, though; some publications/outlets do not allow this).

  6. INFLUENCERS – Send the article to industry influencers with a note, thought you would like to see this…

  7. EMAIL – Email a note and PDF of the article to current, past and future clients.

  8. MEDIA KIT – Add the article to your media kit.

  9. INTERNAL – Send the article with a note to employees. Employees are your brand ambassadors, and many will forward to their contacts. This is a great morale booster too.

  10. RECRUITING – Make sure HR has a copy of key media wins. When a company gets press mentions, it’s a sign of good health. Prospective employees will be interested.

  11. POINT OF SALE – Create a point of sale plaque with media win.

  12. NEWSLETTER – Why not put your news in your newsletter? Great content.

  13. LOBBY – Have printed stories framed and hung in your office lobby. Reading about the company you are waiting to see is more entertaining than flipping through a lobby magazine.

  14. PASS IT ON – Send to family and friends, vendors and partners – and ask them to forward it. The power of referrals is strong.

  15. VIDEO – Consider making a video loop of broadcast placements. You can use this in your lobby, at trade shows, job fairs, etc.

  16. PULL QUOTES – Pull key quotes and have postcards printed “ABC Company is changing the world.” – XYZ Magazine 7/15/15

About TrizCom PR:

TrizCom PR is a full-service agency comprised of savvy PR professionals who think creatively and develop truly innovative communications ideas that build buzz and raise brand awareness for our clients.

Working with TrizCom Public Relations is the difference between PR that’s box-checking and PR that’s groundbreaking. Combining best practices and best thinking, we empower communications with bigger, bolder ideas that break through clutter and achieve results.

At the heart of TrizCom PR is our uncanny ability to discover our client's stories and communicate them to their key audiences and stakeholders. We know that effective storytelling builds confidence, loyalty and, above all, trust that connects customers to brands.

EVERYONE HAS A STORY; LET US TELL YOURS. 

www.TrizCom.com

 

 

You Get A Car! You Get A Car! You Get A Car!

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By: Victoria McNamara, Account Coordinator at TrizCom PR

I wish…. But because TrizCom PR knows the power of word-of-mouth publicity, our clients have agreed to give away some of their services for you to experience and then share with your circle of friends and family. The team at TrizCom PR has taken advantage of these offerings and we can personally attest that they are all awesome! And remember, share your experience online and in person! As Jeff Bezos, founder of Amazon said, “Word of Mouth is very powerful.”

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Red Mountain Weight Loss

Red Mountain Weight Loss – the leader in nonsurgical methods of sustainable weight loss is offering four free Fat Burner Plus Shots and a free consultation with a licensed medical professional – valued up to $215. The Fat Burner Plus Shots are a key component of Red Mountain’s weight loss programs that provide a long-lasting, two-in-one combo of their Fat Burner and Vitamin B. These shots will help accelerate weight loss while improving energy, eliminating cravings and boosting metabolism.

This offer comes as Red Mountain Weight Loss celebrates the grand opening of their four new locations in DFW March 4. Patients are encouraged to schedule their consultation and mention “FB Plus” when calling any of the locations or submitting an appointment online. 

For more information and to schedule your appointment, please visit https://texas.redmountainweightloss.com/request-an-appointment/

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Modern Acupuncture 

Acupuncture has been used for more than 2,500 years. Through decreasing inflammation and increasing blood flow, acupuncture is known to help alleviate chronic pain such as headaches, joint pain and muscle pain. Tiny needles access distinct points on the body to restore balance, alleviate pain, reduce stress and anxiety, enhance sleep and improve your overall well-being during 30-minute sessions. From now until April 30, Modern Acupuncture is offering one free session at any of their conveniently located DFW centers.

Use the coupon hyperlinked below to claim your free session and start feeling better TODAY! http://newsroom.trizcom.com/uploads/Jo_Trizila_Free_Session_Offer.pdf.

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Strength Genie 

Individuals wanting to experience the benefits of spending five hours at the gym in a fraction of the time now have the option to do so. Strength Genie, a fitness studio located in Frisco, is revolutionizing the way workouts are done. By using prototypical exercise machines powered by artificial intelligence, workouts can be completed within the blink of an eye. In just two 20-minute sessions, you can “bio-hack” your fitness and dramatically increase the effectiveness and safety of your fitness regimen.

The offer is to experience a free, personalized session by working one-on-one with the owner and fitness legend to meet your fitness goals. Strength Genie believes experiencing the equipment hands-on will show the full potential. To learn more and book your free one-on-one session online, please visit https://strengthgenie.com/book-now/.

Whether you are wanting to lose weight, decrease stress or take your fitness to the next level (or all three), you can find what you need through these offers. Take advantage while you can and start working toward a better life!

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Why Your Event Needs Public Relations

Why Your Event Needs Public Relations

What does the PR team do to drive awareness for Dallas Fan Days? At TrizCom, it simply means giving maximum effort. More hours. More research. More heart. As a young PR professional, joining this team allowed me to dive head first into managing a huge event. I learned how to pull a story idea from every angle .