non-profit organization

Happy Giving Tuesday!

By, Katie Mudd, TrizCom PR

You’re running low on leftovers, but nonprofits across the country are preening for a piece of the pie as they prepare for Giving Tuesday today – a global day of giving fueled by the power of social media. Celebrated every year on the Tuesday following Thanksgiving and the widely recognized Black Friday and Cyber Monday shopping events, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

TrizCom is passionate about giving back to our community throughout the year and proudly supports many local nonprofits including Operation Kindness, Heroes for Children and Taylor’s Gift. TrizCom founder and CEO Jo Trizila is a firm believer that “to whom has been given much, much will be demanded,” and with that philosophy she empowers the team at TrizCom to provide our time, treasures and talents to give back.

As we enter the holiday season and the new year, let us help your business develop a charitable giving and sponsorship strategy that is guaranteed to impact the bottom line through increased sales, improved consumer loyalty and employee morale, and enhanced brand awareness. We believe that helping a cause you care about – and one that is also relevant to your business – can reap tangible and intangible benefits for your public image, your shareholders and your community.

How we help:

  • Define the objectives of a giving program or sponsorship – why are you giving back?

  • Identify causes that are consistent with your business values.

  • Strategic alignment with organizations where the reputation, demographics and goals are compatible with your business interests.

  • Integrate charitable donations, corporate sponsorships, employee volunteerism and executive expertise within a well thought out communications plan.

  • Determine how to leverage your charitable donation/sponsorship.

  • Communicate your charitable donation/sponsorship.

To find out how you can help today, visit or give us a call at 972-247-1369 to see how we can help develop a charitable giving and sponsorship strategy for 2017.


Adopt, Don’t Shop - October is National Adopt a Shelter Dog Month

By Katie Mudd, TrizCom PR

Heidi and Coco Mudd

Heidi and Coco Mudd

Team TrizCom has furry friends adopted from shelters across the country, including a few from our client Operation Kindness – North Texas’ original and largest no-kill animal shelter. When it comes time to add a furry friend to your family, keep in mind the many perks of adopting a dog from your local animal shelter. 

Shelter dogs come in many different ages, sizes and breeds. In fact, purebred dogs can make up nearly 30 percent of the animals surrendered to shelters each year. If you are looking for a specific kind of dog, do your research and check local shelters – there’s a very high chance that they will have exactly what you’re looking for at a fraction of the cost if you were to purchase directly from a breeder.

Most animal shelters ensure dogs are in good health before they are adopted by providing routine healthcare such as vaccinations, wellness exams and treatment for other medical conditions. In larger shelters, there’s a chance of taking in an animal with a contagious disease, but any reputable shelter will be fully equipped to treat the animal. When visiting your local animal shelter, don’t hesitate to ask the medical staff, volunteers and adoption counselors about any health issues the pet may have and medical services the shelter may offer. 

Shelters, unlike breeders and pet stores, are equipped to supply much more information about their animals up for adoption. Many shelters rely on foster families to care for animals before they are available for adoption. Foster families are then able to interact with the animal at home to determine the personality, behavior traits and development of the pet – providing a very detailed history. Animals placed directly into the shelter interact with the shelter staff and volunteers on a daily basis – who are more than happy to tell adopters everything they know about the pet to place it in the perfect home. 

The fee to adopt a shelter dog may seem expensive, but adopters must keep in mind that the fee helps defer the costs of caring for animals: expenses that include food, medicine, vaccinations, microchips, tests, spay and neuter surgeries, medical procedures, rehabilitation and recovery. If you found a puppy and took it to a vet to have it fixed, vaccinated, wormed and started on flea control and heartworm preventative, the cost would be triple the amount of most adoption fees.

Did you know that in 2015, Operation Kindness saved the lives of 4,519 animals, and with the use of the on-site medical hospital, the no-kill shelter provided care to over 5,000 animals, many of which would have been euthanized? Last year Operation Kindness performed 5,163 surgeries; 13,169 exams; 1,587 spays and 1,541 neuters; provided more than $83,000 worth of medicine and served 328,000 meals.

Operation Kindness – unlike other nonprofits – does not receive funding from the government, instead relying solely on funds from donations, grants and adoption fees to care for homeless animals. As Operation Kindness continues to expand their services to save more lives, their expenses grow as well. Founded in 1976, Operation Kindness is the original and largest no-kill shelter in North Texas. Its mission is to care for homeless cats and dogs in a no-kill environment until each is adopted into responsible homes and to advocate humane values and behavior. In 2016, Operation Kindness is celebrating their 40th anniversary and their achievement of saving more than 80,000 animals since their inception.

Stayed tuned to TrizCom’s social channels to find photos of the dogs of TrizCom throughout the month of October.