Product Launches

KTXD Texas Daily – Show Launch – B2c & B2B

Hosted by former news anchor Jeff Brady, The Texas Daily was a morning news and commentary show that aired from 8-9 a.m. Monday through Friday on KTXD-TV, channel 47. It was hosted and anchored by some of Dallas and Fort Worth’s best-loved anchors through the past three decades. The Texas Daily was affiliated with CNN and offered only news that is relevant to its DFW audience. 

Healthy Steps by Jokari is a growing line of portion control and multi-use kitchen tools. These unique products are aimed at simplifying healthy eating, one portion at a time.

“Healthy Steps by Jokari is a wellness focused line of products. Our mission is to revolutionize portion control with sleek and simple tools designed to make preparing and serving wholesome foods a breeze. We simplify the cooking routine, making it easier to eat healthy with precise portion control with easy to use utensils,” says Doug Taeckens, president and CEO of Healthy Steps by Jokari.

Sport Video Innovations (SVI) is changing the way football coaches, fans and players see the game with their high-definition (HD) video helmet camera technology.

SVI’s technology is both rugged enough and streamlined enough to safely integrate within the nose bumper of the SchuttVision helmet. The resulting point of view is unique and puts fans closer to the action, gives coaches an incredible coaching and recruiting tool, and offers players the ability to improve their skills with first-hand replays of game and practice footage. The SchuttVision helmet is safe and National Operating Committee on Standards for Athletic Equipment (NOCSAE) compliant. It can be used by players at any position, even in game situations.

SVI’s camera delivers 720p HD video at 30 frames per second, with 2.5 hours of battery life and a removable SD Card for media storage. Streaming video is planned for late 2014.

Sports Video Innovations (SVI) launched in January 2014 to revolutionize the way sporting events are viewed and experienced, starting with football and the SchuttVision helmet. For the first time, a rugged, high-definition video camera fits into the nose bumper of a football helmet to provide the unique player’s point of view coaches, fans and broadcasters have been seeking. SchuttVision is approved by the National Operating Committee on Standards for Athletic Equipment (NOCSAE).

SocialCentiv – turning conversations into customers, in real time, with real results. 

Founded in 2008, SocialCentiv’s patented software allows enterprises, agencies and small- to medium-size businesses (SMBs) to mine Twitter for prospective customers. Using keywords and location, SocialCentiv’s system finds relevant conversations so a business can respond in real time with an incentive. The tool has an average 34 percent or higher conversion rate, defined as a downloaded offer. Restaurant and hospitality users have seen more than a 100 percent success rate, thanks to the software’s patented marketing automation.

To illustrate how SocialCentiv works: You’re starving. “I’m hungry,” you Tweet. Within minutes, Pizza Magic responds with a coupon for 20 percent off on a pizza. It tastes great. “Loved the Pizza Magic spinach Alfredo pizza,” you Tweet.

Key differentiators:

  • The patented software gets smarter, learning as the user responds to a Tweet or flags it as irrelevant. Over time, SocialCentiv becomes better at predicting which Tweets are more important.
  • SocialCentiv’s reporting technology features an easy-to-use dashboard that displays data in real time, letting clients respond immediately to fulfill a consumer need. Clients know how many people are downloading offers, and they can monitor what’s working in their campaign.
  • SocialCentiv introduced a Spanish version in early 2014 to help clients expand markets both domestically and abroad. After English, Spanish is the second most common language tweeted.