Technology Industry

SocialCentiv – turning conversations into customers, in real time, with real results.

Founded in 2008, SocialCentiv’s patented software allows enterprises, agencies and small- to medium-size businesses (SMBs) to mine Twitter for prospective customers. Using keywords and location, SocialCentiv’s system finds relevant conversations so a business can respond in real time with an incentive. The tool has an average 34 percent or higher conversion rate, defined as a downloaded offer. Restaurant and hospitality users have seen more than a 100 percent success rate, thanks to the software’s patented marketing automation.

To illustrate how SocialCentiv works: You’re starving. “I’m hungry,” you Tweet. Within minutes, Pizza Magic responds with a coupon for 20 percent off on a pizza. It tastes great. “Loved the Pizza Magic spinach Alfredo pizza,” you Tweet.

Key differentiators:

  • The patented software gets smarter, learning as the user responds to a Tweet or flags it as irrelevant. Over time, SocialCentiv becomes better at predicting which Tweets are more important.
  • SocialCentiv’s reporting technology features an easy-to-use dashboard that displays data in real time, letting clients respond immediately to fulfill a consumer need. Clients know how many people are downloading offers, and they can monitor what’s working in their campaign.
  • SocialCentiv introduced a Spanish version in early 2014 to help clients expand markets both domestically and abroad. After English, Spanish is the second most common language tweeted.

If your digital campaign is feeling stale, it’s time to innovate by testing new tactics and that will bring new life to your media strategy.  Goodway Group is constantly testing new partners to bring you best-in-class data and inventory that keeps your digital strategy on the cutting edge.

Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble. 

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