Franchise PR
Franchisors and franchisees have turned to TrizCom PR for the past 15 years to create innovative campaign strategies that result in qualified lead generation, increased and engaged website traffic and accelerated brand awareness. The TrizCom team understands the ins and outs of franchise marketing and excels at local and national franchising public relations.
Franchise
FAST CASUAL FRANCHISE PR CASE STUDY
PR Landed Taco Charlton As THE Franchise Chain’s Spokesperson
FRANCHISE INDUSTRIES SERVED
Franchises come in all shapes and sizes. There are over 3,000 different franchise industries in the United States alone. The most popular industries include restaurants, retail stores, hotels, wellness and fitness centers. Each industry has its unique benefits and challenges.
TrizCom PR recognizes an excellent public relations strategy helps franchise organizations build trust, credibility and authority with the public. It also helps manage their reputation and protects their brand. Public relations can also help to attract investors and customers and build relationships with key stakeholders. In short, public relations can be a vital tool for any franchise organization.
Accounting and Financial Franchises
Automotive Franchises
Business Services Franchises
Children's Franchises
Cleaning Franchises
Coffee Franchises
Computer and Internet Franchises
Consultant and Business Broker Franchises
Employment and Staffing Franchises
Entertainment Franchises
Fast Food Franchises
Fitness Franchises
Food Franchises
Health and Beauty Franchises
Healthcare Franchises
Home Services Franchises
ndustrial Franchises
Mailing and Shipping Franchises
Pet Franchises
Real Estate Franchises
Restaurant Franchises
Retail Franchises
Senior Care Franchises
Sports Franchises
Training Franchises
Travel Franchises
FRANCHISE SERVICES
TrizCom PR provides communications and marketing services to franchise organizations. These services can include developing and executing campaigns, writing and distributing earned media materials, handling media inquiries, writing owned content for organic SEO and more. Franchise public relations services can be an asset for franchisors, multi-unit franchises and area developers, helping them build and maintain positive relationships with the media, consumers, and other key audiences. In addition, these services can also help franchisors to navigate through difficult situations, such as incidents of negative publicity. When choosing a franchise public relations agency, it is important to select a provider that has experience working with franchises and that understands the unique challenges that they face.
TrizCom's award-winning digital public relations franchise support includes:
Analyst Strategy
Crisis Communications
Legislative Affairs
Organic SEO
Charitable Giving Strategy
DEI Communications
Marketing Communications
Reputation Management
Community Building
Events
Media Relations
Social Media Strategy
Content Creation
Influencer Marketing
Opinion Leader Engagement
Thought Leadership
FRANCHISE-RELATED CASE STUDIES
FRANCHISE PUBLIC RELATIONS AWARDS
TrizCom Public Relations has been recognized for our work in franchise public relations with several prestigious awards. The TrizCom team's hard work and dedication have resulted in increased, trust and authority as well as improved relationships with key stakeholders. We're proud to be recognized for our achievements, and we'll continue to work hard to build on our success.
2020 Pegasus Award for True REST Float Spa by Public Relations Society of America (PRSA)
2019 Best Content Marketing Agencies by G2
2018 The 10 Most Creative PR Agencies by Insight Success
2017 Vendor of the Year Award by Taco Bueno
2016 Top PR Firm of 2016 by Clutch Research
What is franchise public relations?
Public relations agencies help franchises to build and maintain a positive reputation with the public. They do this by creating and managing campaigns that promote the franchise's products or services. In addition, public relations agencies also help to monitor media coverage of the franchise, and they often work with journalists to ensure that the franchise is portrayed in a positive light. Public relations agencies also help resolve any negative press the franchise may receive. By managing the franchise's public image (online and offline), public relations agencies play an essential role in helping franchises to succeed.
What role does content creation play in public relations?
In the age of social media, content creation plays a more significant role than ever. TrizCom PR can help franchises build relationships with journalists, influencers and the general public by creating and sharing engaging content. In addition, well-crafted content can help to shape perceptions. Of course, generating quality content takes time and effort, which is why so many organizations turn to TrizCom PR. The rewards can be considerable for those willing to invest in quality and consistent content creation.
How to hire a public relations agency to help with marketing a franchise?
There are many factors to consider when hiring a franchise-focused public relations agency. First, you'll want to consider your budget. Public relations firms focused on franchising can vary widely in terms of cost, so it's important to have a clear idea of what you're willing to spend. Next, you'll need to think about your objectives. What are you hoping to achieve by working with a PR agency? Once you understand your goals and objectives well, you can start looking for agencies that specialize in supporting those objectives. Finally, be sure to ask for references and case studies from any potential agency partners. References will provide you with a better sense of the agency's work style and whether they're likely to be a good fit for your organization. Following these steps, you can confidently choose a public relations agency to help you achieve your goals. And finally, you want to hire a firm that has helped other franchise organizations. Franchises have their own opportunities, and it’s important that your agency know how franchises operate.
Can TrizCom PR help with franchise digital marketing
Yes. Digital public relations is an essential tool for businesses in the modern age. By using digital channels to connect with target audiences, franchisees can reach a wider audience more quickly and efficiently than ever before. Additionally, digital PR can help franchisees build relationships with influencers and thought leaders in their industry and manage their online reputations. In a world where consumers are bombarded with marketing messages from all sides, digital PR can help your franchises stand out from the crowd and build a loyal following. TrizCom PR specializes in storytelling and placing stories online, generating keywords. Keywords are the lifeblood of organic search. If you are interested in learning how we can help you with content creation that is optimized for SEO, give TrizCom a call today at 972-247-1369.
More thoughts on Franchise Marketing
From fast food restaurants to auto repair shops to health and wellness, franchises are a familiar sight in communities across the country. Franchises offer many benefits to both franchisors and franchisees, but one of the most important is the increased visibility that comes from being part of a well-known brand.
While franchises can be a great way to start a business, they also come with unique challenges. One of these challenges is managing the public's perception of the franchise. Because franchises are associated with a larger company, any negative publicity can negatively affect the franchise and the parent company. Franchises need to invest in public relations to help protect their brand image. Public relations can help to build positive relationships with the media and the public, and it can also help to manage negative publicity. By investing in public relations, franchises can protect their reputation and ensure they are seen positively.
As any business owner knows, franchise public relations is vital to successful franchise growth. By building strong relationships with the media, potential customers and other key stakeholders, franchises can create a positive image and generate excitement about their products and services. In addition, franchise public relations can help build brand awareness and loyalty and drive sales. By working with TrizCom Public Relations, franchises can develop an effective strategy for managing their brand and growing their business. With the right approach, franchise public relations can be a powerful tool for driving franchise success.