CSR/Charitable Giving & Sponsorship Strategy
There’s no question that Corporate Social Responsibility (CSR) is good when it comes to business. With millions of brands competing for the attention of consumers and the media, standing out for good reasons can make or break an organization’s success. Incorporating CSR into your communications strategy could make all the difference in terms of how stakeholders perceive your company.
At TrizCom PR, we take a unique approach to public relations. Rather than solely relying on securing media placements or thought leadership opportunities, we emphasize our partners' accomplishments and good work. We appreciate businesses that give back to their local communities and are committed to promoting those efforts. From writing blogs about volunteer work done by employees to organizing events in honor of charitable donations, TrizCom advocates for organizations that strive to make a positive difference in the world.
“Corporate Social responsibility is measured in terms of businesses improving conditions for their employees, shareholders, communities and environment. But moral responsibility goes further, reflecting the need for corporations to address fundamental ethical issues such as inclusion, dignity and equality.””
Social, Environmental and Ethical Responsibility
Corporate Social Responsibility has become a key concept in the business world today. Rising to popularity in the 1970s, the business model encourages companies and organizations to engage in practices that work to improve people's lives as well as protect and preserve the environment and economy. CSR is not only beneficial for society, but it also makes a large impression on the public perception of a company's brand image and reputation.
Now more than ever, businesses that embrace corporate social responsibility have a distinct advantage over those that don't. For generations, CSR has been an integral component of organizations' ambitions and outlooks. Lately, the importance of such practices has increased to the point where consumers and employees make decisions based on what an enterprise has done or has not done concerning CSR.
Common areas addressed by CSR practices include social, environmental and ethical responsibility.
Corporate Social Responsibility PR Services
What Does Corporate Social Responsibility PR Look Like?
It's no secret that Corporate Social Responsibility has significantly changed today's workplace from the one common even twenty years ago. From enforcing fair hiring practices to actually advocating for change, CSR has become a huge part of how organizations are perceived by both their own employees and the ones purchasing products or services. When it comes to external communications, an organization’s ability to adhere to ethical standards can make or break one’s visibility in media outlets.
Environmentalism
Sustainability and ethical environmental practices have become an important part of many brands' and consumers' agendas. The world has seen a surge in innovation to help further these goals, from the increasing availability of EVs to new technologies that aid organizations in meeting ESG criteria. TrizCom PR develops connections within the industry to spread awareness of these changes, providing thought leadership, media interviews and other services aimed at promoting environmentally-friendly progress.
Charitable Giving and Volunteering
It's no secret that social media has changed consumer behavior and opened up a direct line of communication between buyers and businesses. Younger audiences are especially seeking out those companies which prioritize ethical practices and giving back to their local communities. TrizCom PR loves seeing its partners engaged in these activities; from donating funds for a worthwhile cause to organizing events that spotlight volunteer efforts, these actions help make an positive impact on society.
Diversity, Equity and Inclusion
When it comes to fostering positive work cultures and upholding fair hiring practices, Diversity, Equity and Inclusion (DEI) is becoming increasingly important. Unfortunately, many times when businesses are mentioned in the news regarding their DEI practices, it's for negative reasons. To help uphold and promote these essential values within businesses and institutions alike, TrizCom PR offers tailored strategies such as social media campaigns, blog posts and video series that allow partners to spotlight DEI initiatives.
The Benefits of Highlighting CSR into PR Plans for Employees and Customers
When strategizing a successful public relations plan, there are several advantages to think about when deciding whether implementing CSR approaches will improve the company's reputation. Not only do these practices deliver long-lasting results that are shared across the globe, they also achieve immediate outcomes which help to develop relationships with key stakeholders. By engaging ethically and transparently, communicating effectively and putting into practice activities that benefit society, an effective plan can be formed to target employees, consumers and the media.
Helps with Employee Retention and Recruitment
For any organization or business, keeping the staff happy and supportive of its goals is paramount for reducing employee turnover. It has been proven that a focus on diversity and inclusion along with opportunities to be part of an associated cause are attractive attributes for many members of the job market. Fostering an environment that focuses on diversity and inclusion while allowing them to be part of the bigger picture of giving back is also a requirement for new employees. In fact, a study from 2016 found that 75% of Millennials would take a pay cut to work for a responsible company, and 64% would not take a job if a company does not have strong CSR practices. With Millennials having the most significant representation among today’s workforce and Gen Z expecting even higher social accountability from employers, now is undoubtedly the ideal time to integrate CSR into any public relations plan.
Customer Loyalty in Exchange for Better Practices
Like Millennial and Gen Z employee requirements, the same generations look to purchase from and follow brands that implement CSR efforts into their business strategy. From sharing the same beliefs to practicing sustainable manufacturing, packaging and shipping methods, consumers are becoming increasingly aware of who and why they choose to interact with specific brands and are not afraid to share their reasoning online. Implementing CSR into a public relations plan provides an additional avenue to share this news through the best platforms to reach the target consumer.
Implementing Social Responsibility Into Your PR Plans
Creating an effective public relations plan is critical to any organization's success, especially where social responsibility commitments are concerned. TrizCom PR specializes in making sure that businesses and workplaces prioritize these commitments, and, as such, their strategy includes amplifying news stories and increasing brand visibility. In addition, by focusing on the CSR business plan, the organization can ensure that all stakeholders understand their commitment to society.
From the first meeting, TrizCom PR begins brainstorming ideas and plans that feature your news while implementing your social responsibility programs into your communications plan. For instance, should we learn that you are ahead of the curve in reducing carbon emissions for customers, then we can position company executives as experts on the subject and even get them featured in relevant publications discussing environmental impact. Furthermore, it is our mission to help boost brand reputation through an assortment of earned, owned, paid and shared media platforms.
Everyone has a story tell. Let TrizCom PR tell yours.
What is Corporate Social Responsibility?
Corporate Social Responsibility, or CSR, is a business model in which businesses consciously practice social, environmental and economic responsibility. Standard practices include making sustainable strides like reducing carbon emissions, implementing inclusive employee programs, and incorporating innovative company policies.
What is the difference between CSR and PR?
While CSR and PR can go hand in hand, the two are different focuses. Public relations have various definitions that portray the many roles that the field can cover, like being an essential part of communications for many businesses by amplifying brand recognition through news and media placements. In contrast, CSR adds to the brand’s reputation and can contribute to an organization’s overall image.
What is the role of public relations in CSR?
Public relations aim to highlight the positives of an organization, and CSR practices tend to be a great area to focus on due to their positive nature. The two focuses also target two primary audiences – employees and consumers. Public relations professionals and tactics often act as the liaison between the organization and these audiences through internal and external communication methods. In a time where organizations are always at risk of scrutiny for their practices, public relations highlight these positive practices as part of brand reputation.
Looking to include CSR in your public relations plan? Contact TrizCom PR today.
Are you looking for a PR partner that believes in making a difference?
At TrizCom PR, we understand the importance of building good relationships with all stakeholders. That’s why we go beyond “traditional” public relations tactics to support organizations that are doing great work. We are experts and connecting people and organizations together and we create moving content that tell stories of real impact made by partners.
Let us enlist our wide network of influencers, journalists and other media outlets to share the good work you're doing in the world. Our goal is always to get these stories told — from editorial placements on prominent sites or magazines to thought-leadership opportunities via interviews and podcasts — so more people can benefit from hearing it.
Contact us today using this link for more information and start working with TrizCom now!
