Event Planning & Promotion
The key to a successful event is all in the details and the plan. The adage “if you build it, they will come” is not true. At TrizCom PR, we are experts in communicating events to publications, news shows, bloggers and influencers. Creating news hooks around events that result in double the news is key. From handling press credentials to online calendars to media check-ins to concept to creation.
When it comes to planning, promoting and organizing a successful event or promotion, one of the best resources you can have is a experienced PR agency. TrizCom PR can help you create an alluring event with our team of marketing, branding and promotional specialists. We have the right people to make sure your event stands out and impresses your target audience.
From conceptualizing your idea and crafting appealing content to making sure everything runs smoothly on the day of sale or launch, we will look after every detail so that your event goes off without a hitch.
We also utilize the latest PR tools and trends so you can maximize your reach and visibility for your special occasion, be it online or offline.
For anyone looking to up their game in terms of publicity and promotion, hiring a reputable PR agency is a smart decision for any organization, startup or entrepreneur.
Types Of Events A PR Agency Can Help Create
For the past 15 years, TrizCom PR has been privileged to work on a wide variety of events and promotions including:
Product Launches
Nasdaq Closing Bell
DFW Boat Expo (2013, 2014, 2015, 2016)
City of Richardson – Cottonwood Art Festival(Fall: 2011, 2012 & 2013) (Summer: 2011, 2012 & 2013)
Operation Kindness – Dog Day Afternoon (2012, 2013, 2014, 2015, 2016)
Irving Arts Center – National Geographic’s Peruvian Gold Exhibition
Irving Arts Center – Genghis Khan Exhibition
Jeff Gusky – The Hidden World of WWI
Launch of KTXD’s The Texas Daily
Massage Envy Spa – Race for the Cure
Fan Expo and Dallas Fan Days
Massage Envy Spa – Healing Hands for Arthritis
Dallas Children’s Charities – Margarita Ball
City of Richardson – Huffhines Art Trails Festival (2011, 2012, 2013)
Mid-America Chevy Dealers – Mommy Madness
Society Stylist – The Little Black Dress Experiment
City of Richardson – Wildflower! Arts & Music Festival
Miscellaneous Grand Openings (restaurants, museums, performances)
Over 100 Press Conferences (elected officials, dignitaries, businesses and charities)
And, many more
Events and Promotions Experience Matter
Cadillac launches Team Escalade Texas - Six Charities | 19 Celebrities | Four Cities | One Bold Drive to Change Lives.
Team Escalade Texas’ massive rollout event where 19 celebrities and team leaders drove off the Arlington, Texas production plant in 19 brand new Cadillac Escalades and caravanned with a police escort to the Dallas Fair Grounds where they presented a very unique press conference. The six charities also filmed their P.S.A's that would be voted on and be the centerpiece to the competition.
Grand Opening Ribbon Cuttings
Nothing excites the TrizCom PR team more than being a part of something new. Ribbon cuttings are a perfect opportunity to highlight recent accomplishments and invite media coverage to get a glimpse at the latest addition to the community. TrizCom PR is available to plan and promote ribbon cutting, groundbreaking and new product launch events through press releases and outreach. Check out TrizCom PR's ribbon cutting services.
Grand Opening/Ribbon Cutting
Heroes for Children Annual Gala
Galas & Balls
Annual galas and balls are some of the biggest nights of the year for nonprofits and organizations. TrizCom PR's team of event planners specialize in organizing fun and profitable events and ensuring the process runs smoothly. TrizCom PR's founder and CEO, Jo Trizila, has walked in your shoes. She spent over 10 years running events, promotion, marketing and PR for various nonprofits. She recognizes the funding opportunities galas provide if done correctly, and the nonprofit's marketing is customized with a multi-channel marketing strategy.
Conferences & Expos
Industry conferences and expos bring together the best and the brightest in a specific industry, including journalists, editors, executives and influencers. TrizCom PR has helped many organizations amplify their brand presence at trade shows and conventions. Furthermore, the media almost always attend trade shows and conferences. TrizCom PR will work with event organizers to ensure brands maximize their attendance. This could include media outreach, in-booth presentations, speaking opportunities, sponsorship opportunities, podcasts from the show floor to full-blown events. We can also ensure your electronic press kit is current and available to the press attending the events. Finally, TrizCom PR ensures that the opportunities continue after the event with our meticulous post-event follow-up protocols.
Automotive Trade Show
Press Conference
Press Conferences
In some of the most hectic times, a press conference is necessary to respond publicly and disseminate information to a wide audience. Press conferences involve many planning, coordination and communication skills requiring specialized PR expertise to run them properly. TrizCom PR has access to resources, such as media contacts and established relationships with journalists, editors and influencers, that enable us to maximize the impact of the press conference. TrizCom's media training also ensures key messages are communicated effectively. As a result, TrizCom PR will create awareness about an upcoming press conference and help ensure its success by providing valuable insights into how best to manage it based on our prior experience working with diverse partners across multiple industries across the globe.
Community Events
Organizations need to play an active role in the communities they call home. From weekend festivals to events that span multiple weeks and cities, TrizCom PR is investing in making community involvement a crucial element of the PR plan for its partners. The TrizCom PR team can create event plans, coordinate and schedule with media and vendors and work community events to ensure its success.
Legacy ER & Urgent Care host a “Heal a Teddy Bear” event
Press Previews
Press preview staged events are a great way brands can give media, influencers and community VIPs a sneak peek regarding a product launch or other newsworthy announcements. The event's purpose is to showcase products and services before the public and generate publicity, interest and word-of-mouth referrals. Press previews are also a great opportunity to build relationships with media community members and influencers. Press previews typically occur in the pre-launch stage. TrizCom works with organizations to ensure their press previews are newsworthy. We will also develop all the event's press materials, media train spokespeople, handle the event RSVPs, create the events schedule and more. In addition, we work with our partners to create unique experiences tailored to their particular needs. From choosing venues, catering options and activities that fit their budget perfectly, selecting appropriate invitees to get relevant exposure, crafting engaging programs that capture guests' attention while teaching them something new, arranging everything from transportation logistics up until post-event reporting on results for maximum impact!
ActivePure’s Chief Medical Advisor Dr. Birx and Chief Commercial Officer Amy Carenza speak in NYC at BOMA.
Speaking Engagements
TrizCom PR helps executives secure and maximize speaking opportunities to showcase their thought leadership and reach new audiences. As public speaking is a great lead generator, TrizCom PR helps brands strategically secure speaking engagements aligned with their organizations. TrizCom PR can guide how to effectively deliver speeches and stay on message with our media coaching services and speech writing abilities. TrizCom PR often promotes and markets partner speaking engagements utilizing earned, owned, shared and paid media.
Event Planning and Promotions PR Services
Events and Promotions PR Case Studies
Looking to make your next event or promotion truly stand out?
At TrizCom PR, we've made it our mission to ensure that your events receive the attention and impressions they deserve. Our team of experienced marketing, branding and promotional specialists are experts in building and activating events and promotions. We also handle pre-event press credentials, online calendars for registration, media check-ins, concept creation visuals...and more!
With our help you won't have to worry about your event going unnoticed as we'll work closely with you every step of the way ensuring communication lines stay open from start to finish. So leave the stress behind knowing that you're working with a agency who understands exactly what it takes when it comes to planning an impressive promotional or special event. Let us take care of all the details so it looks like a million bucks on launch day!
Contact us now for personal consultation services where we can tailor make sure your next big event will be one worth remembering!
