Substack Thought Leadership
Jo Trizila’s Substack, launched in January 2025, offers a platform where the award‑winning Dallas PR executive shares her insights on leadership, crisis communications, media strategy, and reputation building.
With decades of experience as founder and CEO of TrizCom Public Relations, Jo delivers practical guidance on topics like CEO social media presence, empathetic crisis messaging, defining professional narratives, and maintaining boundaries during public exposure.
Each issue reflects her grounded expertise and personal perspective, making her newsletter a must‑read for professionals, communicators, and anyone looking to elevate their public storytelling.
When Your CEO Becomes the Meme
7/22/2025
What happens when your CEO becomes the internet’s favorite punchline? This piece unpacks the viral chaos, the PR fallout, and how to turn a meme-worthy moment into a brand win.
Why Your CEO’s LinkedIn is Your Most Underutilized PR Tool
7/15/2025
Your CEO’s LinkedIn profile might be the most powerful PR tool your brand has. Learn why treating it like an afterthought could cost you visibility, credibility, and influence.
Drawing Boundaries Between Grief and the Lens
7/8/2025
When personal grief enters the workplace, where should leaders draw the line? This piece explores the intersection of empathy, leadership, and the limits of public vulnerability.
What Are You Even Doing?
7/1/2025
If your PR firm can’t clearly explain what they’re doing for you, it might be time to ask the question no agency wants to hear. This piece breaks down how to spot the fluff and demand real results.
The Overlooked Advantage Behind the Fastest-Growing Franchises
6/24/2025
There’s a hidden power behind CEO visibility that most companies ignore. This piece reveals how consistent executive presence can shape public perception and drive business outcomes.
Why Is It So Hard To Say I'm Sorry?
6/17/2025
Apologies in business are rarely simple. Getting them wrong can damage trust and credibility. This piece explores why saying "I'm sorry" is difficult and how strong brands get it right.
Golf’s Glow Up. How Influencers Are Redefining the Fairway
6/10/2025
Golf is no longer just a country club classic. This piece dives into how influencers are reshaping the sport’s image and pulling it into the cultural spotlight.
Paid Awards. Are They Worth the Glitter or Just Fool's Gold?
6/3/2025
Not all awards are earned, and many come with a price tag. This piece explores whether paid awards bring real value or just shiny distractions.
Want to Be a Media Darling? Here's How to Be a Great Source Without Driving Reporters Crazy
5/27/2025
Everyone wants media attention, but few know how to earn it. This piece breaks down what it really takes to become the go-to source journalists keep coming back to.
What Warren Buffett's Retirement Can Teach Businesses About Influence
5/20/2025
Warren Buffett’s retirement isn’t just financial news. This piece looks at what it teaches about leadership transitions, legacy planning, and the public narrative that follows.
What AI Search Means for Organic Traffic & Content Creation
5/13/2025
AI search is changing how people find information online. This piece explains what that means for organic content, brand visibility, and the future of PR strategy.
More Than Headlines Why PR is Your Secret Revenue Weapon
5/6/2025
PR is not just about getting media coverage. This piece reveals how strategic communication shapes reputation, builds trust, and drives real business results.
Media Relations vs Public Relations It’s Not All Just Headlines, Folks
4/29/2025
Media relations and public relations are not the same. This piece breaks down the key differences and explains why understanding both is essential for brand success.
When the Ad Engine Sputters, Your PR Budget Becomes the Spare Tire
4/22/2025
When paid ads lose momentum, many brands scramble. This piece explains why earned media can be your most reliable engine for long-term visibility and trust.
Barbie Didn’t Just Go Viral - She Went Integrated
4/15/2025
Barbie didn’t just trend online, she took over culture. This piece unpacks the PR strategy behind the phenomenon and what brands can learn from her blockbuster moment.
What’s Your Amazing Grace? Why Purpose-Driven Brands Win
4/8/2025
A clear sense of purpose can guide a brand through uncertainty. This piece explores why defining your "Amazing Grace" matters more than ever in business and leadership.
Lululemon’s Pivot - Why 2025 Is the Year of Activations
4/1/2025
Lululemon is shifting its strategy for 2025, and it signals more than a product change. This piece explores what the pivot says about brand evolution, consumer trends, and future growth.
When PR Stunts Make Headlines
3/25
PR stunts grab attention, but not all buzz is good for business. This piece looks at when headline-grabbing tactics work, when they backfire, and how to tell the difference.
PR Tips & Tricks: The Art of Strategic Storytelling
3/18/2025
Pitching the media is not about luck. This piece shares practical tips for crafting smart, strategic pitches that get noticed and land meaningful coverage.
A PR Perspective in Navigating the Changing Tides of Public Trust in Media
3/11/2025
In moments of global crisis, silence can speak louder than words. This piece explores how brands can communicate thoughtfully without compromising empathy or clarity.
Do Press Releases Help SEO? The Real Impact of PR on Your Digital Visibility
3/4/2025
Press releases can support SEO, but only when used strategically. This piece explains what actually moves the needle and how to avoid wasting time on outdated tactics.
Newsjacking Mastery - How to Ride the Headlines Like a PR Pro
2/26/2025
Newsjacking can catapult your brand into the spotlight, but timing and tone are everything. This piece breaks down how to do it right without risking your credibility.
PR Trends for 2025
2/19/2025
Newsjacking is a powerful way to stay relevant and gain media attention. This piece shows how to spot the right moments, add value to the conversation, and avoid common missteps.
The Consumer Trust Crisis & Why Brands Must Pivot Now
2/11/2025
Consumer trust is declining, and brands can no longer rely on good intentions alone. This piece explores why transparency, consistency, and earned media matter more than ever.
Why PR Should Be Your Top Investment in Economic Downturns
2/4/2025
PR is often misunderstood as optional, but it is one of the smartest long-term investments a brand can make. This piece explains how strategic communication drives credibility, visibility and growth.
Seven Reasons Why Boutique PR Firms Are Outshining Large Agencies for Brand Success
1/28/2025
Bigger isn't always better when it comes to public relations. This piece breaks down seven reasons why boutique PR firms often deliver sharper strategy, stronger relationships, and better results.
Read This Before You Hire A PR Firm To Boost Your Sales
1/23/2025
Hiring a PR firm can elevate your brand or drain your budget. This piece outlines what to ask, what to watch for, and how to choose the right partner for real results.
How PR and SEO Team Up to Drive Organic Growth
1/14/2025
PR and SEO are no longer separate strategies. This piece explains how combining media outreach with search optimization can boost your visibility, authority, and organic traffic.
The Power of Digital PR: A New Era with Jo Trizila and TrizCom PR
1/14/2025
Digital PR is changing how brands connect with audiences. This piece explores how online visibility, influencer partnerships, and strategic content are redefining modern public relations.
Jo Trizila – Founder & CEO of TrizCom PR
Jo Trizila is the founder and CEO of TrizCom PR, a leading Dallas-based public relations firm known for delivering strategic communications that drive business growth and enhance brand reputations as well as Pitch PR, a press release distribution agency. With over 25 years of experience in PR and marketing, Jo has helped countless organizations navigate complex communication challenges, ranging from crisis management to brand storytelling. Under her leadership, TrizCom PR has earned recognition for its results-driven approach, combining traditional and integrated digital strategies to deliver impactful, measurable outcomes for clients across various industries, including healthcare, technology and nonprofit sectors. Jo is passionate about helping businesses amplify their voices and connect with audiences meaningfully. Her hands-on approach and commitment to excellence have established TrizCom PR as a trusted partner for companies seeking to elevate their brand and achieve lasting success. Contact Jo at jo@TrizCom.com.
