Analyst Relations
Beneficial Relationships
Analyst relations is a critical component of any public relations plan. By fostering positive relationships with influential industry analysts, you can ensure that your company’s story is told in the most accurate and positive light possible. Building positive relationships with influential analysts can increase your brand’s visibility and credibility
The Power Of Industry Analysts
Analyst relations can help a company shape the narrative around its products, technology and services.
Analyst relations can help a company build credibility with customers and prospects.
Analyst relations can help a company keep abreast of industry trends.
Analyst relations can help a company track its competitors.
Identify
TrizCom Public Relations will identify, vet and prioritize the best analysts your brand should be in front of. These analysts are the most influential and knowledgeable about your industry.
Secure
We will secure and coordinate your analysts’ interviews and oversee all aspects of the briefing process including testing sessions and message sessions. We can also coordinate webinars, roundtables and deskside tours.
Prepare
TrizCom will put together your AR program informative briefing materials and coordinate any research you might need. We will also assist you with your inbound communication requests.
Amplify
We will monitor your analysts’ intelligence and reports and amplify the insights with earned media coverage.
Enterprise Credibility
The analyst community can be defined as any individual or firm providing analysis or advice about companies, products, services, or industries. Analysts specialize in particular market analysis and provide advisory to their clients. Similar to journalists, different analysts specialize in various sectors, so putting our partners in front of the right firms is essential.
This includes industry analysts, financial analysts, functional analysts and business systems analysts, to name a few. Analysts conduct market research, look at information and make decisions based on what they find. They look for patterns in the data and then make changes based on what they learn. Analysts work in many different types of businesses, helping to make things more efficient and helping businesses make decisions that could have a big impact.
The large analyst firms include Gartner, IDC, Omdia, Forrester, Frost & Sullivan, IHS Market, 451 Research, Everest Group, Global Data, Strategy Analytics, Inc. and Analysis Mason.
Shaping Your Narrative
Analyst relations can help a company shape the narrative around its products, technology and services in several ways. First, AR can help analysts understand a company's product positioning and key messages. AR can help ensure that analysts write accurate and balanced reports about a company's products, technology and services. And AR can proactively manage the release of information about new products and features so that it gets picked up by analysts and ultimately reaches the target audience.
There are many good reasons for companies to engage TrizCom PR in analyst relations. AR can also help brands shape the narrative around their products, technology and services, build credibility with customers and prospects, keep abreast of industry trends and track their competitors.
AR & Earned Media
Many reporters – especially the national financial press like The Wall Street Journal – will use analyst reports and information as a barometer for a company's health and third-party validating sources in their stories. That's why at TrizCom PR, we build relationships between you and the research analysts to help our partners increase their credibility and visibility, ensure partners are on their analyst's radar and stay in touch after the initial round of briefings and research.
In AR, it is important to note that you often have to pay for coverage in some capacity. However, your company will be shown in the best light if you are strategic about engaging with paid relationships across firms and coverage areas. For example, if you spend more money with bigger firms like Gartner, your company will be included in more reports and have access to more analysts. Additionally, you will be able to attend events and conferences. While it is possible to get by with minimal investment in AR, more often than not, it needs some sort of monetary investment to be effective. This is a major difference from PR, as pay-for-play opportunities are generally with lower-tier publications.
If your company is not engaged in AR, now is the time to start! TrizCom has a seasoned team of AR experts. So give us a call today, and let's discuss your AR strategy.
Are you looking for a public relations firm that can help your analyst relations to the next level?
TrizCom is an award-winning PR agency with decades of experience in the industry. We understand the changing landscape of media and know how to reach and engage key audiences. We always keep your goals in mind and work tirelessly to achieve them.
With TrizCom on your side, you can have confidence knowing that you have a team of analyst relations professionals working for you. This will free up your time so that you can focus on running your business.
Contact us today to learn more about our analyst relations services.
