TrizCom Public Relations is composed of award-winning public relations practitioners, solely committed to their craft. Our dedicated staff has decades of experience to draw upon and all of our efforts are collaborative in nature.
The TrizCom Public Relations agency includes APR-certified leadership (Accreditation in Public Relations by the Public Relations Society of America or PRSA), writers who adhere to strict AP Style guidelines, former journalists – print and television – supervisory level management, social media gurus, content-driven bloggers, media pitch experts, special event professionals, personality publicists, crisis communicators and research assistants who know analytics and data. We love what we do and we are crazy good!
TrizCom PR is a Certified Women Owned Business Corporation (NWBOC).
TrizCom Public Relations - Digital PR
TrizCom PR prides itself on the full complement of strategic communications and public relations services. We bring a specialized discipline to the following areas of expertise:
Charitable Giving & Sponsorship Strategy
Legislative Affairs & Public Policy
Digital Public Relations is a revolutionary approach to public relations that brings together the traditional PR activities with newer elements such as shared, earned, paid and owned Media. The PESO Model allows companies to really benefit from the integration of both digital and non digital public relations strategies. . Moreover, digital public relations emphasize innovation, testing and measuring in order to do PR differently. Companies now have access to a vast range of digital tools and channels which allow them to assess their ROI among other aspects of their communication uses. Digital PR’s new techniques are powerful tools for brand building and lead generation.
Paid Media
Paid media is an integral component of the PESO model . It enables organizations to communicate their message to an even larger audience via digital sources, such as native digital advertising, digital advertising, paid awards, influencer marketing and digital out-of-home channels. Paid media allows organizations to leverage digital platforms to target their desired audience and boost brand visibility. As a result, paid media helps brands engage with audiences at scale in meaningful ways while allowing them to track success in real time.
Earned Media
Earned media is an important piece of the PESO model and is most often what people think of when they hear public relations. It refers to any form of digital coverage and publicity that comes organically. Earned media is just that, and is defined as any type of publicly visible media that has been created through unpaid actions and activities. In digital public relations, it is highly beneficial to have a large portion of coverage coming from earned media sources with backlinks; this type of digital content increases authority as it is coming from a third party and helps build trust for the brand. Examples of earned media include press coverage, customer reviews and peer recommendations, word-of-mouth mentions and user-generated content. Unlike other marketing techniques such as paid advertising, where businesses shell out large sums of money to create campaigns usually in traditional platforms (such as TV, radio and print), earned media can often have a greater impact because it is generated by independent individuals who are likely to be more trusted in the eyes of the public.
Shared Media
Shared media is anything online that is shared - such as social media. Social media is an effective way for brands to connect and engage with their customers and prospects. There are many different social media platforms to choose from, such as Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn. Businesses can use social media to increase their visibility and share content with a wide audience instantaneously. Social media marketing is also an invaluable business tool that allows companies to target potential customers with laser-like precision. It helps build brand recognition, drive traffic to websites, create customer loyalty and increase sales. With the right social media strategy, businesses can foster connections with their customers and turn followers into lifelong fans of the brand.
Owned Media
Owned media is an essential part of digital public relations as defined in the PESO model. It refers to any digital channel or digital asset owned by a business, organization or individual. This could include websites, blogs, digital newsletters and magazines, video, newsletters, email and intranets. TrizCom PR leverages owned media to create engagement with audiences while providing a custom experience that reflects our partners' brand identities and messaging. It's crucial to have a content strategy that incorporates paid media, shared media, earned media when leveraging owned media assets.
Do you want to establish your brand’s presence in the digital world?
TrizCom Public Relations is revolutionizing how businesses approach public relations. By integrating the PESO model, we take traditional and modern elements of public relations, allowing brands to leverage both online and offline channels for maximum visibility and impact. We create innovative campaigns that have been proven successful in increasing visibility, lead generation and overall ROI. To top it all off; our team’s expertise ensures an unparalleled level of commitment to exceed your expectations at every turn.
Now more than ever, it is essential to stay ahead of the competition by taking advantage of today's most powerful methods such as digital PR which yields measurable results with incredible speed. Companies like yours are now able to monitor their progress and manage their reputation effectively through this new model of communication!
Connect with us today to get started on utilizing Digital Public Relations strategies for your brand!
