The award-winning TrizCom PR is comprised of public relations practitioners, solely committed to their craft. Our dedicated data driven public relations team has decades of experience to draw upon and all of our efforts are collaborative in nature with a track record of client successes.
We don't just build buzz, we build relationships. We know how to help the media and influencers make a connection and write/produce stories while keeping long-term relationship-building in mind. We believe public relations is all about human capital -- one-on-one, purposeful relationships.
We employ proven, successful best practices on what information is provided to which outlet at what time in which format, to ensure that the right targets are reached.
We are communication professionals who practice strategic, data-driven public relations techniques with every client that accomplish the objectives. We understand our client's audiences and know the channels to reach them.
Our firm includes APR-certified leadership, writers who adhere to strict AP Style guidelines, former journalists – print and television – supervisory level management, social media gurus, content-driven influencers , media pitch experts, special event professionals, personality publicists, crisis communicators and research assistants who know analytics and data.
To learn more about us, browse through our employee biographies below:
JO TRIZILA – President & CEO
Jo Trizila is founder & chief executive officer of Dallas-based TrizCom Public Relations and Pitch PR. Founded in 2008, TrizCom PR is a full service public relations firm. Established in 2015, Pitch PR is a division of TrizCom PR and created in partnership with The Dallas Entrepreneur Center to assist startups and entrepreneurs with their public relations needs. TrizCom PR has been included in the 2014 and 2015 Dallas Business Journal’s largest PR firms, awarded the Pegasus Award in 2015 by the Public Relations Society of America, named as one of the Top PR Firms in 2015 by Clutch Research and Review, and is a certified woman-owned business by the National Women Business Owners Corporation.
Jo is a multi-talented, high-caliber public and media relations marketing pro, with over 20 years of experience building and leading integrated and strategic public relations operations for a vast array of companies. She has an in-depth background in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to mid-size companies and not-for-profits/nonprofits. She is experienced in conceptualizing, creating and implementing innovative communication strategies. Additionally, she has held highly visible, leadership positions and has earned a reputation for continually making a positive bottom-line difference while fostering excellent relations and maintaining a high profile in business.
Jo has helped place clients’ stories in thousands of outlets internationally, nationally, regionally and locally. Some of her favorites have included: BBC One, Cosmopolitan, The Today Show, Good Morning America, ABC Nightly News, Squawk Box, NDR, CNN, Fox Business News, Associated Press, The Dallas Morning News, Dr. Oz, CBS, Nancy Grace, NBC, Elle, CW, The Daily Mail, Inside Edition, People Magazine, USA Today, The New York Times, Inc., Entrepreneur and The Huffington Post, to name a few.
She has been instrumental in the formation of a number of promotions and publicity stunts including Cadillac’s Team Escalade Texas, Chevrolet & Chrysler’s The Great $50,000 Giveaway, GMC Terrain Charity Challenge, GMC and Carry The Load, GMC Stars & Stripes Sierra Hashtag Challenge, Cadillac Cares, Fan Expo’s Heroes for Heroes, The Little Black Dress Experiment and many more.
Jo earned her undergraduate degree in theatre performance at the University of Texas at Arlington that included a study abroad at The University of London. Her graduate work includes Wayne State University in Detroit and University of Dallas.
Prior to TrizCom PR, Jo was senior director of media relations for the Dallas Regional Chamber, the director of marketing and publications for the Irving Arts Center and director of marketing for the Shakespeare Festival of Dallas.
Currently, Jo serves as a City of Dallas Cultural Affairs Commissioner for District 12. She is also very active on nonprofit boards including Vice President of the Board of Directors for Heroes for Children and is an Advisory Board Member for Taylor’s Gift. She has served on host committee for An Evening with Pat Green for Wipe Out Kids’ Cancer and Taylor’s Gift inaugural Outlive Yourself Awards. She is also a member of the National Association of Professional Women. Her nonprofit activities are numerous and include: American Advertising Federation (AAF), board of directors (2014-2016), Taste of the NFL: The Ultimate Dallas Cowboys Tailgate Party, Online/Silent Auction Chair (2006); Big Brothers Big Sisters, Big Sister (1999-2004), Big Brothers Big Sisters, Gala Chair (75th Anniversary – 2003 & 2004); The Freedom Run, Founding Member & Executive Committee (November 2001-2004); Dallas Theatre League, President (1999-2002); Irving Chamber of Commerce & Four Season’s Resort & Hotel Golf Tournament Chair (October 2000); Leon Rabin Awards, Chair (1998); and served on the Dallas/Fort Worth Area Tourism Council, Media Committee (1998-2004).
Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).
JEFF BOUNDS – Writer & Analyst Relations
Jeff spent 16 years covering technology, business and scientific topics at The Dallas Business Journal. Jeff holds an undergraduate degree in political science from the University of California, Berkeley, and a masters in journalism from Northwestern University.
SUSAN BUCHANAN – Writer
Susan Buchanan is a New Orleans-based business writer, specializing in the economy, the environment, agriculture, precious metals, energy and shipping. She writes press releases for TrizCom PR and articles for The Louisiana Weekly newspaper, and is a blogger for The Huffington Post. Formerly, Susan was a commodities reporter at Dow Jones Newswires in New York.
KAREN CARRERA – Senior Account Executive
A 40-under-40 award recipient in 2003, Karen Carrera, APR, has counseled senior executives on strategic communications and branding issues for more than 20 years. Her expertise spans across healthcare, construction and design, education, energy, finance and insurance, and government and utilities. And she has trained hundreds of corporate spokespeople on how to navigate their way through a media interview or deliver an industry speech.
Karen’s acumen for developing and successfully executing integrated strategies has helped launch many new brands and brand initiatives, including Anheuser Busch’s We all Make a Difference campaign, several hospital brand evolutions, new hospital institutes and clinics, and an architecture firm’s national brand. Most recently, Karen led a brand evolution at Medical City that helped reshape and redefine its identity, as well as guide a complex website overhaul—she launched a redesigned, reprogrammed site with entirely new content in six months.
In addition to branding, Karen’s counsel in crisis communications has helped organizations manage or avoid large-scale crisis events. For example, she has worked with large, urban hospitals across the country on malpractice or patient privacy lawsuits, she helped Turner Construction develop their international crisis planning process, and she led communication strategy and emerging issues in FedEx’s war room during 9/11.
A former NBC- and NPR-affiliate reporter, anchor and producer, she has a bachelor’s of journalism from the University of Missouri-Columbia, one of the world’s most recognized journalism schools. She has published articles in business journals, and has delivered key-note, panel and workshop speeches at many conferences. Karen sits on the board of the Texas Trees Foundation.
JEFFREY CHEATHAM – Senior Account Manager
Jeff Cheatham comes to TrizCom with over 15 years of high-profile experience in media outreach and public relations. With a strong background of previous agency work, Jeff’s career began in the advertising world and later migrated to full-time public relations. Having recently returned to the Dallas market, Jeff spent over 12 years in North Carolina, working public relations in the fast-paced world of NASCAR, where he represented several top drivers, sponsors and teams on a national stage. His most recent successful endeavor included heading up the public relations effort for the City of Dallas’ JFK 50th Commemorative Memorial Event in Dealey Plaza in November 2013. With a career encompassing all aspects of corporate communications, Jeff is bringing strong results to TrizCom’s client list.
DENISE EISER – Social Media
Denise is first and foremost a marketer and strategist, with the ability to understand both high-level business goals and tiny brand nuances. What gives her a potent one-two punch is she is also a veteran of social media, having run her first Facebook ad as a college student more than 10 years ago.
After graduating from Tulane University with a degree in communications, she spent a few years at a large, traditional advertising agency. Later in 2009, when social media marketing was still met with skepticism, Denise started a social media discipline at a boutique ad agency in New Orleans. In 2011, she joined forces with The Barber Shop, where she helps businesses understand social media and claim their presences there, towards measurable objectives.
Denise has worked on million-dollar television spots all the way down to "free" tweets. She puts every dollar to work with a strategic focus – be it in a Facebook ad, Pinterest contest, PR interview, blogger campaign, or other social media process. Social media is infinitely measurable, and Denise is an expert at assimilating social data with brand goals and budget decisions.
MARISELA MARTIN - Junior Account Executive
Mariséla is a Dallas native and graduated from Baylor University in December 2016. Through past work experience she has accumulated over 3 years of experience in the Communication and Public Relations field. She is fluent in both English and Spanish and has over 5 years of experience in public speaking. Mariséla is skilled in developing and managing social media content across various social media platforms, producing written content for print and digital publications and possesses a background in digital graphics. She has previously worked for the State Fair of Texas®, the City of Grand Prairie’s Marketing and Communication department, Providence Healthcare Network in Waco, Texas, non-profit Ragan’s HOPE and Dallas-based Renee Rhyner & Co.
Mariséla is an avid reader and also describes herself as a “dabbler of the arts” as she enjoys listening to music and drawing in her spare time.
KIM NOVINO – Account Executive
With more than 20 years of public relations and marketing communications experience serving B2B and consumer technology clients, Kim Novino has created and managed results-focused programs for both new venture and Fortune 100 companies. A tenacious publicist, first-draft writer and hands-on strategist, Kim has directed promotional campaigns for H&R Block, Motorola Solutions (channel marketing), Texas Instruments Education Technology, Texas Instruments RFID Systems, and a number of other technology companies.
ALLISON PLESS – Writer & Editor
Allison Pless brings more than 25 years of writing, proofing and editing experience to TrizCom PR, including serving as managing editor of a community newspaper (print and online) and as a technical writer and project manager for a large nonprofit. Her volunteer work has included writing and publishing a bimonthly, statewide newsletter and a monthly news page in a national magazine for a women’s organization, and she currently volunteers time each week editing and proofreading items for her church. Born in San Antonio (she is a sixth-generation Texan and proud of it), Allison has lived in Dallas for most of her life. She is a graduate of Texas Tech University, where she received a bachelor of arts in history with a minor in English.
JACKIE SMITH – Senior Account Executitve
For more than 15 years, Jackie Smith has developed and driven results-focused complex communications programs for global industry companies and top international brands and a number of arts and culture events in Dallas. Her expertise includes consumer media and influencer relations as well as product publicity, strategic planning, corporate communications, crisis communications, internal communications, and social media and digital content development.
Previously at the world’s largest multichannel videogame retainer, GameStop, and FUNimation Entertainment where she oversaw publicity for the broadcast, digital and home entertainment releases of some of the most popular anime series in the world. Before joining FUNimation, she was the manager of U.S. public relations at HIT Entertainment and spent her days with such children’s stars as Barney the Dinosaur and The Wiggles.
Her public relations programs have focused on business-to-business and consumer audiences with high-level media placements in top tier media outlets and trade publications such as The New York Times, Wall Street Journal, People magazine, Playboy, CNN, NPR and in every media market in the country, from New York City to North Platte.
At TrizCom, Jackie works with all manner of clients and says “I’ve always believed in the power of communication and the incredible impact that a well-told, and well-placed, story can have.”
Jackie is a word nerd, good speller, storyteller and film/TV/digital content connoisseur (and/or SVOD binge watcher). She is also a former journalist, film festival junkie, recovered Pokemon trainer and University of North Texas alum, originally from San Antonio.
JESSICA DONALDSON – Intern
Jessica is a senior at the University of North Texas. She is a Texas native, originally from Houston but currently residing in Denton. Prior to working at Trizcom, Jessica worked for Denton ISD as an instructor, and for the University of North Texas as an orientation leader. In May 2018 Jessica will be getting her bachelor’s degree in strategic communications with a concentration in public relations and a minor in music. After graduation Jessica hopes to find a full-time job working in music PR and plans to live wherever her career takes her.
LAURA HOGUE - Intern
Laura Hogue is a senior majoring journalism with a PR concentration at the University of North Texas. Prior to TrizCom, she was a feature writer for Wavelength Weekly and Artist Uprising. During her time as a writer she wrote about games, films and local DFW artist. In addition, she produced a variety of PR documents for local animal non-profits in her capstone classes.
She is currently on track to graduate with high honors in May 2018. As a Texas native, she hopes to find full-time work at a local PR agency. In her downtime she enjoys to read, write and play videogames.
NICOLE-MICHELE TRAYCOFF – Research and Writer
Nicole-Michele has more than 17 years of proven public relations experience, both in the corporate and agency sectors. Her professional services include the following: internal and external communications, trade and consumer media relations, high-level strategic planning, social media counsel and digital content development, crisis communications and operations/disaster planning, corporate/brand reputation management, and media training.