About TrizCom Public Relations
The award-winning TrizCom PR is comprised of public relations practitioners, solely committed to their craft. Our dedicated data driven public relations team has decades of experience to draw upon and all of our efforts are collaborative in nature with a track record of client successes.
We don't just build buzz, we build relationships. We know how to help the media and influencers make a connection and write/produce stories while keeping long-term relationship-building in mind. We believe public relations is all about human capital -- one-on-one, purposeful relationships.
We employ proven, successful best practices on what information is provided to which outlet at what time in which format, to ensure that the right targets are reached.
We are communication professionals who practice strategic, data-driven public relations techniques with every client that accomplish the objectives. We understand our client's audiences and know the channels to reach them - through storytelling.
Our firm includes APR-certified leadership, writers who adhere to strict AP Style guidelines, former journalists – print and television – supervisory level management, social media gurus, content-driven influencers , media pitch experts, special event professionals, personality publicists, crisis communicators and research assistants who know analytics and data.
To learn more about us, browse through our employee biographies below:
JO TRIZILA – President & CEO
Jo Trizila is founder & chief executive officer of Dallas-based TrizCom Public Relations and Pitch PR. Founded in 2008, TrizCom PR is a full service public relations firm. Established in 2015, Pitch PR is a division of TrizCom PR and created in partnership with The Dallas Entrepreneur Center to assist startups and entrepreneurs with their public relations needs. TrizCom PR has been included in the Dallas Business Journal’s largest PR firms, awarded the Public Relations Society of America's Best of Show and Pegasus Awards, named as one of the Top PR Firms by Clutch Research and Review, and is a certified woman-owned business by the National Women Business Owners Corporation.
Jo is a multi-talented, high-caliber public and media relations marketing pro, with over 25 years of experience building and leading integrated and strategic public relations operations for a vast array of companies. She has an in-depth background in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to mid-size companies and not-for-profits/nonprofits. She is experienced in conceptualizing, creating and implementing innovative communication strategies. Additionally, she has held highly visible leadership positions and has earned a reputation for continually making a positive bottom-line difference while fostering excellent relations and maintaining a high profile in business.
Jo is analytical and creative while developing truly innovative communication campaigns that build buzz and raise brand awareness. Recognizing that many firms box-check their public relations with tactics, she continuously strives to be groundbreaking with bigger, bolder strategies that break through clutter and achieve her client’s objectives.
As an award-winning storyteller, Jo has helped place clients’ stories in thousands of outlets internationally, nationally, regionally and locally Some of her favorites have included: BBC One, Cosmopolitan, The Today Show, Good Morning America, ABC Nightly News, Squawk Box, NDR, CNN, Fox Business News, Associated Press, The Dallas Morning News, Dr. Oz, CBS, Nancy Grace, NBC, Elle, CW, The Daily Mail, Inside Edition, People Magazine, USA Today, The New York Times, Inc., Entrepreneur and The Huffington Post, to name a few.
She has been instrumental in the formation of a number of promotions and publicity campaigns including Cadillac’s Team Escalade Texas, Chevrolet & Chrysler’s The Great $50,000 Giveaway, GMC Terrain Charity Challenge, GMC and Carry the Load, GMC Stars & Stripes Sierra Hashtag Challenge, Cadillac Cares, Fan Expo’s Chewbacca Mom, Fan Expo’s Heroes for Heroes, The Little Black Dress Experiment and many more.
It's no wonder that Jo excels in storytelling as she earned her undergraduate degree in theatre performance at the University of Texas at Arlington that included a study abroad at The University of London. She pursued her graduate work in theatre at Wayne State University in Detroit and the University of Dallas.
Jo’s work has been recognized by the Public Relations Society of America where she earned the prestigious Best of Show and three Pegasus Awards. She is also a certified woman-owned business by the National Women Business Owners Corporation.
Early in her career, Jo was senior director of media relations for the Dallas Regional Chamber, the director of marketing and publications for the Irving Arts Center and director of marketing for the Shakespeare Festival of Dallas.
Currently, Jo serves as a City of Dallas Cultural Affairs Commissioner for District 12. She is also very active on nonprofit boards including Vice President of the Board of Directors for Heroes for Children, a Texas based charity that ensures no family fights childhood cancer alone and is an Advisory Board Member for Taylor’s Gift, a national charity advocating organ donation. She has served on host committee for An Evening with Pat Green for Wipe Out Kids’ Cancer and Taylor’s Gift inaugural Outlive Yourself Awards. She is also a member of the National Association of Professional Women.
Her nonprofit activities are numerous and include: American Advertising Federation (AAF), board of directors (2014-2016), Taste of the NFL: The Ultimate Dallas Cowboys Tailgate Party, Online/Silent Auction Chair (2006); Big Brothers Big Sisters, Big Sister (1999-2004), Big Brothers Big Sisters, Gala Chair (75th Anniversary – 2003 & 2004); The Freedom Run, Founding Member & Executive Committee (November 2001-2004); Dallas Theatre League, President (1999-2002); Irving Chamber of Commerce & Four Season’s Resort & Hotel Golf Tournament Chair (October 2000); Leon Rabin Awards, Chair (1998); and served on the Dallas/Fort Worth Area Tourism Council, Media Committee (1998-2004).
Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).
JEFF BOUNDS – Writer & Analyst Relations
Jeff spent 16 years covering technology, business and scientific topics at The Dallas Business Journal. Jeff holds an undergraduate degree in political science from the University of California, Berkeley, and a masters in journalism from Northwestern University.
SUSAN BUCHANAN – Writer
Susan Buchanan is a New Orleans-based business writer, specializing in the economy, the environment, agriculture, precious metals, energy and shipping. She writes press releases for TrizCom PR and articles for The Louisiana Weekly newspaper, and is a blogger for The Huffington Post. Formerly, Susan was a commodities reporter at Dow Jones Newswires in New York.
KAREN CARRERA – Senior Account Executive
A 40-under-40 award recipient in 2003, Karen Carrera, APR, has counseled senior executives on strategic communications and branding issues for more than 20 years. Her expertise spans across healthcare, construction and design, education, energy, finance and insurance, and government and utilities. And she has trained hundreds of corporate spokespeople on how to navigate their way through a media interview or deliver an industry speech.
Karen’s acumen for developing and successfully executing integrated strategies has helped launch many new brands and brand initiatives, including Anheuser Busch’s We all Make a Difference campaign, several hospital brand evolutions, new hospital institutes and clinics, and an architecture firm’s national brand. Most recently, Karen led a brand evolution at Medical City that helped reshape and redefine its identity, as well as guide a complex website overhaul—she launched a redesigned, reprogrammed site with entirely new content in six months.
In addition to branding, Karen’s counsel in crisis communications has helped organizations manage or avoid large-scale crisis events. For example, she has worked with large, urban hospitals across the country on malpractice or patient privacy lawsuits, she helped Turner Construction develop their international crisis planning process, and she led communication strategy and emerging issues in FedEx’s war room during 9/11.
A former NBC- and NPR-affiliate reporter, anchor and producer, she has a bachelor’s of journalism from the University of Missouri-Columbia, one of the world’s most recognized journalism schools. She has published articles in business journals, and has delivered key-note, panel and workshop speeches at many conferences. Karen sits on the board of the Texas Trees Foundation.
JEFFREY CHEATHAM – Senior Account Manager
Jeff Cheatham comes to TrizCom with over 15 years of high-profile experience in media outreach and public relations. With a strong background of previous agency work, Jeff’s career began in the advertising world and later migrated to full-time public relations. Having recently returned to the Dallas market, Jeff spent over 12 years in North Carolina, working public relations in the fast-paced world of NASCAR, where he represented several top drivers, sponsors and teams on a national stage. His most recent successful endeavor included heading up the public relations effort for the City of Dallas’ JFK 50th Commemorative Memorial Event in Dealey Plaza in November 2013. With a career encompassing all aspects of corporate communications, Jeff is bringing strong results to TrizCom’s client list.
Tammy Cancela – Social Media and Marketing Strategist
Following a career highlighted by marketing innovation at the officer level in F50 companies, Tammy Cancela pursued her passion for helping mid-size businesses launch, grow, turn around, thrive and employ thousands of people. She has served in positions that range from VP – Marketing for Sprint Business worldwide with $8B revenue responsibility to GM at the The Barber Shop Marketing, a well-respected, full service, regional advertising agency in N. Texas.
Delivering material benefit both as executive and as a deeply entrenched consultant for businesses of all sizes has allowed her to understand how to drive the high impact required by enterprises while getting maximum value out of every single dollar invested. And the opportunity to work in sectors as diverse as technology, business services, franchising, home services, health and wellness, energy and food service has made her adept at drilling into the heart of business challenges and creating profitable new solutions.
Tammy supports Trizcom in two roles: marketing strategy/planning and social media/reputation management
SARA HUGHES– Account Coordinator
Sara is a Dallas native and graduated from Mississippi State University in May 2018. She had a full plate being a member of Alpha Delta Pi, Women’s Club Volleyball, PRSSA, PRAM, teaching at the local church and co-running a tutoring/after-school center in Starkville.
Sara knew she wanted to take the leap into public relations, after interning at Anderson Group PR, an entertainment PR firm in Los Angeles. Though recently graduated, Sara is skilled in Adobe and various social media platforms. In fact, she has several blogs, websites, and social media accounts currently up and running.
When Sara is not with her seven younger siblings, she is traveling, writing or loving on her cat, Callie Grace.
HEATHER GILBERT – Account Coordinator
Heather is a born and bred Texan from Dallas but bleeds crimson as she recently graduated from the University of Oklahoma in May. Bringing ideas to life in a team setting and constantly being engaged with individuals is where Heather thrives, hence why public relations became her calling. Heather studied abroad summer of 2016 and when she returned she had a new outlook on life and brand-new desires, so she created a blog called The Wanderlust Life. After studying abroad, her attitude, life and comfort zone was changed forever, and she knew she had to tell the world.
Heather has always loved writing and the idea of helping a brand bring their media goals to life but never thought she could be involved with this on such a deeper level until she joined the TrizCom team.
She is infatuated and drawn to new experiences and everyone’s life story. Heather thinks when we leave our comfort zone we see the world is a lot bigger than what we thought. She wants to leave a footprint and take a memory on her travels and work journeys. Heather hopes to bring back experiences, lessons and stories to hopefully inspire others to act, explore the world around them and find their work passion. Heather says the world has a lot more to offer than what meets the eye. When she is not traveling and working with clients she is hanging out with her precious Yorkie poo Bella Louise and trying new restaurants around Dallas.
KIM NOVINO – Account Executive
With more than 20 years of public relations and marketing communications experience serving B2B and consumer technology clients, Kim Novino has created and managed results-focused programs for both new venture and Fortune 100 companies. A tenacious publicist, first-draft writer and hands-on strategist, Kim has directed promotional campaigns for H&R Block, Motorola Solutions (channel marketing), Texas Instruments Education Technology, Texas Instruments RFID Systems, and a number of other technology companies.
ALLISON PLESS – Writer & Editor
Allison Pless brings more than 25 years of writing, proofing and editing experience to TrizCom PR, including serving as managing editor of a community newspaper (print and online) and as a technical writer and project manager for a large nonprofit. Her volunteer work has included writing and publishing a bimonthly, statewide newsletter and a monthly news page in a national magazine for a women’s organization, and she currently volunteers time each week editing and proofreading items for her church. Born in San Antonio (she is a sixth-generation Texan and proud of it), Allison has lived in Dallas for most of her life. She is a graduate of Texas Tech University, where she received a bachelor of arts in history with a minor in English.
NICOLE-MICHELE TRAYCOFF – Research and Writer
Nicole-Michele has more than 17 years of proven public relations experience, both in the corporate and agency sectors. Her professional services include the following: internal and external communications, trade and consumer media relations, high-level strategic planning, social media counsel and digital content development, crisis communications and operations/disaster planning, corporate/brand reputation management, and media training.