PRSA Pegasus Awards

And the Award Goes to… Top 5 Reasons Industry Awards Are Good for Business

By Katie Mudd, TrizCom PR

As public relations professionals, we are often like the proverbial cobbler’s children that don’t have shoes – we’re so busy working to keep our clients in the news that we forget to take time to promote ourselves. Throughout the year, we find ourselves preparing award applications for our clients, so it seems like a no-brainer that we would do the same for ourselves.

Hollywood may recognize award season each fall, but we tend to kick things into gear every summer for PRSA Dallas’ annual Pegasus Awards, which highlight the best public relations campaigns in the DFW Metroplex. Over the past two years that we’ve participated, TrizCom has managed to bring home six awards. I know what you’re probably thinking … is the time investment really worth having shiny hardware displayed on your shelf? And the answer is yes, because awards are good for business.

Here are just a few reasons why awards have been good for our business and the clients we work with.

1.    J.D. Power Effect

When you tell others how awesome you are, it’s bragging, but if you’re included on a J.D. Power list of people who are awesome, it’s proof. This credibility provides you with a third-party endorsement that validates your awesomeness. Find out more about our coined J.D. Power effect here.

2.    Morale Boost

Employees want to be recognized for their hard work. When they feel valued for what they do, work becomes more than just a job – it’s a mission. In turn, they are willing to work harder and give more when their time and talent are appreciated. The recognition of award-winning work is guaranteed to provide a morale boost that will keep employees happy and on staff.

3.    Talent acquisition

By showing off the great things your team can do, you’re able to attract top talent who also wants to be a part of the action. During tough times, awards provide a vote of confidence to potential employers of companies that might be more likely to pull through.

4.    Exposure

Your shiny award is lovely to keep on a shelf, but there is much more you can do with it. Start with drafting a press release announcing your big win. Keep the momentum going year-round by repurposing it on your website, business cards, email signature and social media.

5.    Business procurement

Customers want to be associated with winning companies. A study conducted by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology revealed that more than 600 quality corporate award winners had 37 percent more sales growth than their peers. When prospective clients note that your business has been recognized, it might be the differentiator over your competition, because you're seen as the best at what you do.

In the past few years, TrizCom has successfully won recognition for our clients and individuals in local, regional and national media outlets. Want to be the Beyoncé of your business? We can help with that. Just give us a call at 972-247-1369 or drop us a line at trizcom@trizcom.com.

The Art of the Brag

By Dana Cobb, Director, Business Development & Senior Account Executive

From the TrizCom  Instagram  page, celebrating our 3rd year on the Dallas Business Journal's "Largest PR Firms" list.

From the TrizCom Instagram page, celebrating our 3rd year on the Dallas Business Journal's "Largest PR Firms" list.

I have said it more times than I can count: bragging rights are one of the most valuable tools in your marketing and communication toolbox. We refer to it as the “JD Powers” effect. If I stand in front of you and tell you how awesome I am, you would call me a braggart. If I’m included on a JD Powers list of people who are awesome, it’s proof.

That implied third-party endorsement is what we all seek, some maybe personally, but all should be professionally. With the advent of websites like Yelp and the mind-numbing expanse and influence presented by social media, the environment of information keeps getting more and more crowded.

How does one achieve the JD Power-type of attention without looking like or feeling like a tacky self-promoter? First, ask for it. If you’re a business that has satisfied customers, feel free to simply ask for feedback. Many are happy to share their positive experience, and it is by far the cheapest form of advertising.

If you are so inclined, put you and your business “out there” as industry leaders. Follow the Facebook pages and twitter feeds of influencers in your industry and join the conversation. Sometimes this can establish a credibility that helps in brand positioning when you seek it! Watch and listen for media opportunities where your voice can weigh in. There is nothing like being quoted in a news story to solidly establish that “JD Powers“ reaction.

There are also award opportunities for organizations, ranging from corporations to nonprofits – you just need to go in search of them, because they won’t always find you.

Second, amplify it. Put your good news on blast! Activate the social media arsenal you already have in a few keystrokes. The reach you will have when someone, something or some outlet gives you that implied third-party endorsement is wildly powerful. Now that is something to brag about!

At TrizCom PR, our clients are all afforded the benefit of a team of savvy PR professionals who think creatively for ways to achieve and deploy bragging rights on a regular basis. We’ve done it so well, we’ve received awards for it – like the prestigious 2015 PRSA Pegasus Award, the 2015 Clutch Research & Review Top PR Firm award and a consistent top 25 place on the 2014, 2015 and 2016 Dallas Business Journal’s Largest PR Firms list.

See what I just did there? Proof. That’s what I’m talking about.