Discover the art of newsjacking and how Taco Bueno and NFL defensive end Taco Charlton successfully leveraged trending news stories to boost their brand visibility. Learn effective strategies for newsjacking, including staying informed, acting quickly and providing value. Explore the benefits of newsjacking in earned media and how it can elevate your brand's authority and relevance. If you want to enhance your media relations or explore newsjacking, contact TrizCom PR for expert guidance. FAQs included.
Essential Metrics for Evaluating PR Campaign Success
PR Storytelling: Theatrical Scene Work Makes the Dream Work in Public Relations
Outside of my work here at TrizCom, I’m an actor. I’ve blogged before about the usefulness of certain theatrical techniques (specifically, clowning) for focus and balance, and Jo – who has a lengthy performing arts background herself – wrote a spectacular blog about the importance of being a good storyteller in the public relations industry. But how do you tap into – and build – your own natural storytelling abilities? Especially when your message needs to be clean, crisp and streamlined but not “sales-y” or, worse, “too rehearsed?”