Newsjacking Mastered: Taco Bueno Teams Up with Taco Charlton

Newsjacking Mastered: Taco Bueno Teams Up with Taco Charlton

Discover the art of newsjacking and how Taco Bueno and NFL defensive end Taco Charlton successfully leveraged trending news stories to boost their brand visibility. Learn effective strategies for newsjacking, including staying informed, acting quickly and providing value. Explore the benefits of newsjacking in earned media and how it can elevate your brand's authority and relevance. If you want to enhance your media relations or explore newsjacking, contact TrizCom PR for expert guidance. FAQs included.

Essential Metrics for Evaluating PR Campaign Success

Essential Metrics for Evaluating PR Campaign Success

Discover the essential PR measurement strategies for evaluating campaign success and impact. From analyzing website traffic and viral impact to conducting message recall surveys and sentiment analysis, learn how to effectively measure PR outcomes.

PR Storytelling: Theatrical Scene Work Makes the Dream Work in Public Relations

Outside of my work here at TrizCom, I’m an actor. I’ve blogged before about the usefulness of certain theatrical techniques (specifically, clowning) for focus and balance, and Jo – who has a lengthy performing arts background herself – wrote a spectacular blog about the importance of being a good storyteller in the public relations industry. But how do you tap into – and build – your own natural storytelling abilities? Especially when your message needs to be clean, crisp and streamlined but not “sales-y” or, worse, “too rehearsed?”

Five PR Photography Tips for Media-Friendly iPhone Shots

Sometimes our clients find themselves in need of impromptu photos at special events, chance meetings or other newsworthy happenings. Being prepared on how to effectively take photos on your iPhone is key to creating images that can be amplified across mass and social media on behalf of your brand.