Dillon Gage Metals

Clutch Names TrizCom PR as a 2017 Global Leader in Public Relations

By TrizCom PR

Clutch recently announced the best digital and traditional service providers on their platform, amongst which TrizCom PR was named a Global Leader in public relations for 2017.

With over thousands of traditional service providers participating on Clutch’s ratings and reviews platform, it’s incredibly challenging to stand out amongst the rest as a top agency, especially for public relations which is one of their fastest-growing research segments.

For many years, TrizCom PR has been distinguished for our strength in forging strong connections between our clients and the media, communicating their messages in ways that get them close to their goals. Our communications expertise, along with our commitment to delivering PR campaigns that drive success for our partners, is what has contributed to our ranking on Clutch.

The biggest component to our Clutch ranking, however, is our client reviews. What makes Clutch different from other reviews sites is they take the time to connect with our clients over the phone to gather thorough and meaningful feedback on what it’s like partnering with our firm. Their reviews, all of which can be found on our Clutch profile, have given the TrizCom team even more reason to be proud of what we’ve accomplished so far as a company:

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We’d like to thank our clients for sharing their feedback with Clutch and for being such supportive partners over the years. TrizCom is fully ready to continuing delivering quality PR work that makes our clients proud, and that drives up our placement on Clutch.

 

Is Twitter the Ultimate Newsjacking Tool?

By Jeff Cheatham, Senior Account Manager at TrizCom PR

If you’re like most PR professionals, you have your own Twitter account. Presumably, if for no other reason, to tweet out your most recent media wins to your distant aunt and uncle. But Twitter also has the potential to become a powerful weapon in your arsenal when it comes to keeping up with trending news on behalf of your clients. If done correctly, Twitter can be your ultimate newsjacking tool.

Newsjacking!

Newsjacking. Like carjacking, but different.

Newsjacking. Like carjacking, but different.

Newsjacking? Yes, it’s now a thing, and it was born right out of the 24/7/365 news cycle. What it amounts to is injecting your client and message into a breaking news story, gaining a foothold in the voice and commentary of a developing story.

While you may still spend copious amounts of time polishing a quarterly PR action plan to execute on behalf of your clients, newsjacking offers you the ability to strike fast, strike hard, and rack up worthwhile media wins, often on a weekly basis.

According to one of the foremost experts on newsjacking—he literally wrote the book, “News Jacking”, author David Meerman Scott says, “The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.”

So prolific. 

Take a look at one of Scott’s bell curve graphics, which displays the art of newsjacking:

Using Twitter to Newsjack

What two Twitter accounts might look like.

What two Twitter accounts might look like.

Here are some helpful suggestions for weaponizing Twitter to aid your own newsjacking efforts. First, if you use your personal Twitter account to keep up with friends and family, you may want to consider establishing a separate Twitter account using your work email address to register. That way, you can begin following only work-related content, delivered in 140 characters or less. Immediately follow the key reporters and industry news sites that cover your market. Repeat this exercise for each client you represent.

Once you’ve established a healthy list of key influencer accounts, check this work Twitter account one to two times daily in the pursuit of a newsjacking opportunity. If you find a suitable breaking news story, update or opinion that you feel your client should be in on, write up a quick pitch and start emailing key media contacts.

Here’s a real world example. I represent Dillon Gage Metals, an international wholesaler of gold, silver, platinum and palladium. In turn, I use Twitter to follow breaking industry news from clearinghouse sites such as Kitco News, The Gold Report and Streetwise. If I happen to note that gold prices have reached a 6-month high, I can then craft a quick pitch, asking reporters if they’d like any commentary from my own esteemed experts. At times, this approach works like a charm.

Let’s not get too hasty, though…

A word of caution, however. Newsjacking can be a tremendous tool to insert your client’s opinions into breaking news or otherwise. But the blade can be sharp on both ends if you’re not careful. Never—and I mean NEVER—send out a tasteless, craven attempt to gain your client some attention just for attention’s sake. The PR firm that attempted to use the tragic 2014 suicide of Robin Williams to advance their causes should still be smarting from the backlash they justifiably received. Be tasteful. Keep it professional. If you’re in doubt, seek a second opinion.

Twitter is my absolute favorite social media platform. Not only does it keep me entertained, but it also keeps me sharp and focused on breaking news opportunities from which my clients can benefit.

Jeff is a senior account executive at TrizCom PR

From national industry leaders and Dallas-Fort Worth’s largest companies to startups and growing enterprises, TrizCom PR provides public relations and social media services to a wide variety of businesses encompassing startup, healthcare, lifestyle brands, B2B, energy, tech, entertainment, food/beverage and beyond. TrizCom PR has a dynamic track record of local, regional, national and international media placements on behalf of its clients that, if monetized, would equal hundreds of millions of dollars. In 2014 and 2015, TrizCom PR has been named in the top 25 of PR Firms by Dallas Business Journal. TrizCom PR is a Certified Woman Owned Business Corporation (NWBOC). For more information on TrizCom PR call 972-247-1369 or visit www.TrizCom.com.

Jeff’s contact information:
O: 972-247-1369
C: 972-961-6171
JeffC@TrizCom.com
L: https://www.linkedin.com/in/jeffreycheatham
T: www.twitter.com/JeffreyCheatham  

Trading Places

By Jeff Cheatham, TrizCom PR

Having a successful career in public relations today takes much more work and dedication than it used to. And if you don’t know why, you should. Reporters, editors, producers, contributing writers, bloggers, key influencers and the remainder of our vital contacts in the media are shrinking exponentially. Those who remain are busier than ever. At the same time, public relations firms and PR people continue to multiply. The window of opportunity for getting earned media placements often seems like reentering the earth’s atmosphere in a space ship—the timing and calculations have to be just right. Too shallow, you’ll skip out into space. Too steep, and you’ll burn up in the atmosphere.

“   Yeah, that’s a pretty narrow reentry window…”

Yeah, that’s a pretty narrow reentry window…”

Which brings me to the point. PR professionals should train themselves to trade places with the media. Not literally (although a 24-hour stint wouldn’t hurt), but figuratively. There’s a reason that the number one piece of pitch advice from the media is always the same: “Tell me why it’s important to my readers.”

Now you’re going to learn how to trade places through an excellent recent example I experienced. I happen to work with an incredible client,
Dillon Gage Metals. They’re an international wholesaler of gold, silver, platinum and palladium. Collectively, their subject is precious metals. And there are a lot of other precious metals firms around the world. Conversely, as you might surmise, there are not a lot of precious metals reporters. However, the ones who do cover the topic for the Associated Press and Reuters are extremely valuable media targets. Which brings me to my case study.

At the beginning of February, something interesting began brewing in the gold market. After months and months of steady price declines, the yellow metal began to reverse course and climb in value. Before it was over, a mini “Gold rush” occurred, sparking immediate investor interest from Wall Street to China—and everywhere in between. I desperately wanted to get my client in on the conversation. And to do so, I traded places with the media contact I intended to pitch. Call it a Zen-like moment, an out-of-body experience or a transcendental exercise. But I paused and tried to imagine what her day was like. And I got chaos. Pure chaos. I pictured endless phones ringing, people shouting, papers flying and an editor standing over her shoulder screaming about two deadlines already missed.

I didn’t want to send her another clichéd pitch. Instead, I decided I wanted to help her. Badly.

So I sprang into action. Reading through a few news accounts on the sudden flurry of activity in the precious metals market, I quickly coalesced a few key questions for my client contact at Dillon Gage Metals to answer:

- What kind of demand in volume are you seeing today vs. one year ago?
Who is buying and placing orders--individuals or institutional investors?
What is causing the rally in the gold market?
Will the rally last?

What a Zen-like moment may look like…

What a Zen-like moment may look like…

I got my answers, typed them up in a neat Q&A format and emailed the coveted reporter, offering my content to her for the purpose of assisting her reporting. Guess what? It worked like a charm. And how do I know that? Because in her reply, she explained that she was completely swamped, unable to keep up with news updates, phone calls and emails (presumably, many of which were clichéd media pitches). 

The next day, the quotes and answers I provided from Dillon Gage Metals appeared in a Reuters article. Which was picked up by more newspapers, online blogs and other media outlets than I care to count (and also, I’m terrible at math). This all became possible because I chose to trade places with my media target. I was no longer thinking about what she could do for me. I was thinking about what I could do for her.

Trading places. I wonder what this business would be like if every PR person did that. 

Jeff is a senior account executive at TrizCom PR

From national industry leaders and Dallas-Fort Worth’s largest companies to startups and growing enterprises, TrizCom PR provides public relations and social media services to a wide variety of businesses encompassing startup, healthcare, lifestyle brands, B2B, energy, tech, entertainment, food/beverage and beyond. TrizCom PR has a dynamic track record of local, regional, national and international media placements on behalf of its clients that, if monetized, would equal hundreds of millions of dollars. In 2014 and 2015, TrizCom PR has been named in the top 25 of PR Firms by Dallas Business Journal. TrizCom PR is a Certified Woman Owned Business Corporation (NWBOC). For more information on TrizCom PR call 972-247-1369 or visit www.TrizCom.com.

Jeff’s contact information:
O: 972-247-1369
C: 972-961-6171
JeffC@TrizCom.com
L: https://www.linkedin.com/in/jeffreycheatham
T: www.twitter.com/JeffreyCheatham