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10 PR Breakthrough Tools Businesses Should Absolutely Use

By: Jo Trizila, President & CEO, TrizCom Public Relations

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At TrizCom PR, we use proven, successful best practices with everything we do. This includes using the best, most relevant tools. Tools are supposed to make lives easier, right? But there are a bazillion online tools that swear they’re the best. Since we understand the power of a word-of-mouth promotion and the value of a recommendation, we’re giving you an insight into the way we work to make your life easier. Below find 10 PR tools that we love, we use and we recommend.

Sourcing Earned Media

Trust me when I say that in my 20-plus years doing public relations, I have tried almost every news clipping service available. While a few are better than most, none capture all of our clips. One of these days, someone will develop a comprehensive news clipping company; until that time, we’re left with piecemeal.

Although TrizCom subscribes to some very sophisticated tracking software, there are free options too. Some of my favorite tools and tricks include:

Google Alerts – You can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products or mentions of your name. Using Boolean search terms, select the keywords you want to monitor and select the delivery times. Search results will be emailed to your inbox.

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TalkWalker – Monitor the web for interesting new content about your name, brand, competitors, events or any favorite topic with Talkwalker Alerts. Talkwalker Alerts is an easy and free alerting service that provides email updates of the latest relevant mentions on the web directly to your email inbox or RSS feed reader.

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Mention – Easily monitor over 1 billion sources daily including social media, forums, blogs and the rest of the web. Boolean alerts help you zero in on your brand, competitors and customers for precise market research.

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Measure Interest

Google Trends allows users to measure the interest of a particular search term at a macro or micro level. Users can see how popular (or not) a term is right now or five years ago. Users can filter their results in real time and non-real time. Real time is a sampling of data from the last seven days. Non-real time is a more historical sampling. Users can select a custom date range or a preset date range.

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Design on the Fly

Canva allows the user to easily create beautiful designs and documents. Use Canva's drag-and-drop feature and professional layouts to design consistently stunning graphics.

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Creating Fun Content

Themed Days – Nowadays, there is a national themed day/awareness day/of the week holiday for everything under the sun. Just this month we see World Vegan Day, National Sandwich Day, World Kindness Day, National Adoption Day and Women's Entrepreneurship Day. These are pretty normal, albeit creative, days. Now here are some off-the-charts odd days – National Clean Out Your Refrigerator Day, National Candy Day, Use Less Stuff Day and my favorite, Red Lipstick Day (I kid you not)! Basically, if you’re looking for a themed holiday, I can almost bet that you can find a day for it. For a calendar of ideas, go to https://nationaldaycalendar.com.

At TrizCom PR, we love these types of themed days because they give us additional content to write and, more importantly, unique content to weave into a relevant news pitch.

For an example, check out these:

SOLIS MAMMOGRAPHY: Turning 40 - What to Know Before Your First Mammogram - Celebrating National Mammography Day with Knowledge and Empowerment

TACO BUENO: Taco Charlton Talks National Taco Day

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Questions You Didn’t Even Know You Didn’t Know

Answer the Public – We’re all searching for something. The auto suggest results provided by Google and Bing are a goldmine of insight for today’s marketers. As you type, you are presented with an aggregated view of the questions and therefore a hint of the motivations and emotions of the people behind each search query. It’s perhaps one of the best but most underutilized sources of research for content ideas.

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Bolder Writing

The Hemingway app makes your writing bold and clear. It's like a spellchecker but for style. It makes sure that your reader will focus on your message, not your prose. Too often, our words are like our thoughts – innumerable and disorganized. Almost any bit of writing could use some cutting. Less is more, etc. The Hemingway Editor will highlight (in yellow and red) where your writing is too dense. Try removing needless words or splitting the sentence into two. Your readers will thank you.

The app also checks readability grade levels, words that can be simpler, passive voice and more.

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Create the Best Optimized Blog Headline

With CoSchedule Blog Post Headline Analyzerusers can write headlines that drive traffic, shares and search results. This tool can be used for blog post titles, email subject lines and social messages.

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Keyword Search

SEMRush is a tool that is specific to finding profitable keywords. We're living in a time when SEO is at the forefront of a successful blog. SEMRush is a program many new and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their visitors.

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For more information or to schedule a free one-on-one consultation, please give us a ring at 972-247-1369 or visit www.TrizCom.com.

 

Check yourself [social media] before you wreck yourself

By Amanda Brown, TrizCom PR Intern

During my time in college, I received a lot of advice from professors, advisors and family when it came to applying for jobs. Want to know what their number one piece of advice was?

“Make sure your social media reflects you as a person, because potential employers are looking.”

Believe or not, to this day I still think that is the best piece of advice I received. Now I feel like it is my job to pass it down to others who are on the job hunt. So, here we go…

Social media is bigger than it has ever been before. People of all ages are on social media platforms like Twitter, Instagram, Facebook and Snapchat. And when it comes to social media, there is honestly nowhere to hide.

About a year ago, I took a social media course at Texas Tech where we had to conduct a social media audit on ourselves. Basically, the assignment required us to go through all of our social media accounts and look at the content we were posting. Then we were to ask ourselves if what we found was professional and was an image we wanted others to see.

At first I thought this was pointless and that no one other than my friends was looking at what I was posting, but oh man, was I wrong.

Side note: Whether you are a stranger, friend or potential employer, you can tell a lot about who someone is by just ONE picture. And that can make or break you.

Companies have many valid reasons for looking into a potential employee. They want to make sure that whoever they hire, he/she reflects the company in a positive light. It’s as simple as that.

So, if you are currently looking for a job, I have some advice for you:

  1. Do a social media audit on yourself
    • Basically, go through all of your social media accounts, look at what you are posting, and if it does not reflect whom you want to be portrayed as, delete it immediately.
  2. Google your name
    • This sounds pointless, but trust me, it is beneficial. Potential employers sometimes Google applicants’ names to see what pops up. For example, if the employer was to Google my name, Amanda Brown, and an Amanda Brown who was charged with a felony a couple of days ago popped up, they might assume I was that Amanda Brown. So, with that being said, it is important before you apply or interview with a company that you know what is on the internet about you – or at least others with the same name – so you won’t be blindsided.
  3. Create professional accounts
    • I personally have two Twitters. One is my personal and the other my professional account. It is important to have a professional account of some sort where you can voice your professional thoughts and opinions about things – keeping things clean, of course. All of the interaction I have on my professional Twitter is with news outlets or professional influencers. On my personal account, I interact appropriately with friends and family that I follow.
  4. Make it a goal to only post appropriate pictures and content
    • You have no idea who can see what you post. Even if you are private, there are ways people can find your accounts and look at what you post. Trust me, I have seen it firsthand. Also, mental note … once pictures are on search engines like Google, good luck getting it taken down. So, be careful!

With all of that being said, I challenge all of you readers to take a couple minutes out of your day to look over your social media presence.

And just remember, it is important to always "check yourself [social media] before you wreck yourself."  You can never be too cautious when it comes to something like this.