internship

Not Your Average Internship

By Rebecca Ellis, Guest Contributer and TrizCom PR Intern, Summer 2017

internship blog december.jpg

The word “internship” is one that college students know well. Internships are just as, if not more, important as what you learn inside a classroom. If you’re like me, you’ve spent hours researching companies online and calling everyone you know asking if they know anyone looking for interns. Finding a company that you like and that likes you can be incredibly difficult. Luckily for me – and hopefully lucky for you if you’re reading this, I found TrizCom.

There aren’t many companies that value their interns the way TrizCom does. In fact, value isn’t even the correct word to use. TrizCom invests in their interns. TrizCom selects young professionals who are eager to begin their career and takes them under their wing. They not only teach them, but they shape them and mentor them until they are ready to go out on their own.

TrizCom taught me so many things that helped me succeed throughout my college career. The most important skill I learned from TrizCom is how to write. I’ve taken that with me through all of my classes. Whether it’s a press release, media alert, fact sheet, resume, cover letter, blog post or just a professional email, I learned how to write from TrizCom. From my PR writing class to my business communication class to my women’s studies class, my writing has improved in every aspect.

If there is one word I would use to describe how I felt during my time as an intern at TrizCom, it would be “supported.” TrizCom supports their interns. There was not a day that went by that I didn’t feel like I was a part of the team. There was not a day that went by that I felt like the work I was doing wasn’t important. There was not a day that went by that I wasn’t excited to go to work. Where you have strengths, they let you shine. Where you have weaknesses, they show you how to improve.

When you are a TrizCom intern, you are not a coffee-fetcher. You are not a copy-maker or a phone-answerer. You are a part of the team. You are an employee. You are a creative mind that has valuable input. You are just as important to them as they are to you.

A Meaningful Experience

By Jeff Cheatham, Senior Account Supervisor at TrizCom PR

Excuse me while I take a moment to brag on the Intern Program at TrizCom PR. Headed up by my colleague, Katie Mudd, it’s a culture-driven credit to our organization as a whole. For several years, TrizCom has instituted a semester-oriented program for current university students and recent graduates. We run a five-month program in the spring, a three-month program in the summer and a five-month program in the fall.

I think we’re coming off one of our best classes ever. This summer, we’ve had the pleasure of hosting Rebecca Ellis and Amanda Brown, both of Texas Tech. These two remarkable young ladies have made significant contributions to the earned media wins of our clients, and we’ll be sad to see them go.

So what exactly makes a good intern program?

Many moons ago (I won’t say how many moons), I was in my final semester of college when it dawned on me that I might want to seek an internship to have something to put on my resume other than University of Texas Student Union Marketing Committee. I think I went to one meeting, sat in the back, and then later claimed I ran the whole show. I doubted it would fly when the real job interview process began.

I found a suitable intern program at an Austin-based ad agency (name redacted). I was one of 12 picked to participate, and I can still remember my dad on the phone asking incredulously, “What do you mean it’s unpaid? Can they do that?” I thought I was lucky enough to have landed somewhere. It didn’t take long for me to get a sense of what an internship was like.

On the second day, one of the girls in the program quit because they asked her to sit up front and answer the phones. I was busy working on real-world advertising business such as making copies for a meeting that my bosses had no intention of inviting me to attend. I stayed at it, however, and after the internship ended, they asked me to stay on full time. For minimum wage. Six months later they laid me off, so I got an early taste of what downsizing meant.

Looking back, the internship program at that agency was terrible. And I can say from my experience at TrizCom over the last three years, internships have come a long way. Let me tell you why ours is both different and meaningful. We’re committed to making sure that our interns are valued. If you intern with us, you’ll be in our weekly staff meeting. You’ll be in client meetings. You’ll go to media interviews. You’ll pitch stories. You’ll write talking points. You’ll be an integral part of account planning and PR campaigns. And it’s paid work.

Most of all—you’ll get the credit you earn. We pride ourselves on creating a real-world atmosphere at TrizCom so that you’ll be prepared for real public relations down the road. And that’s if we don’t offer you a job. Our program is specifically designed to promote from within. You show us what you can do, and we have the business to support you as a full-time employee, and you’re in.

Our fall internship program is currently underway, and we’re looking for the next Rebecca Ellis and Amanda Brown. If you desire a place where your opinion and hard work are valued, reach out to Katie Mudd and let her know you want to experience the TrizCom Difference™.

The Benefits of Interning During Spring Break

By Trina-Jo Pardo, TrizCom PR Intern

Jealousy and severe #FOMO come over you as you scroll through your Instagram. Pictures of tan bodies and foreign lands fill your friends’ news feeds while your spring break is filled with press releases and media contact lists. The sandy beaches and abundance of mai tais will still be there at the end of this semester, but your internship won't.

Here are some benefits of spending your spring break as an intern rather than as a tourist.

1.        More time in the office

Spending spring break at your internship allows you to devote more time to understanding the business without the distraction of school. It allows you to take on more responsibility and prove your worth to your employers.

2.        More for your portfolio

The additional week at your internship not only means more face time with your employer, but it also means more samples of work you can add to your professional portfolio.

3.        Get ahead in school

Weeknights spent in the dorm or home will give you time to focus on future projects or tests. While your friends are out of town, you can be getting ahead! Making spring break into a proactive workweek will lessen the stresses of the second half of the semester.

4.        Get ready for the real world

After graduation, unless you become a teacher, there is no such thing as “spring break.” You will acclimate yourself to work life more quickly by opting to work at your internship during spring break.

5.        Saves you and your parents money

Vacations and plane tickets can be expensive, especially around the spring break travel period. Opting out of a traditional spring break trip will save you some serious money and will also save you the time of planning a weeklong trip. Plus, you can use the money you would have used for spring break for an even better summer vacation. If your parents are your primary source of income, I’m sure they will thank you for deciding to stay in town for the break by using that cash for a great graduation gift.

Changing your screensaver image can decrease those spring break blues.

Changing your screensaver image can decrease those spring break blues.

Don’t have an internship? No problem! This week is the perfect time to research and apply for possible internships. It’s also a great week to shadow a person who has a job that interests you. You’ll be able to see the daily routine and the ins and outs of what it takes to get the job done!

Spring break is ultimately about you and how you choose to spend your time. Whether this is your first spring break as a college student or your last, make it count and have fun!

 

Trina-Jo Pardo is an intern at TrizCom PR and a senior at Southern Methodist University.