The award-winning TrizCom PR is comprised of public relations practitioners, solely committed to their craft. Our dedicated data driven public relations team has decades of experience to draw upon and all of our efforts are collaborative in nature with a track record of client successes.
We don't just build buzz, we build relationships. We know how to help the media and influencers make a connection and write/produce stories while keeping long-term relationship-building in mind. We believe public relations is all about human capital -- one-on-one, purposeful relationships.
We employ proven, successful best practices on what information is provided to which outlet at what time in which format, to ensure that the right targets are reached.
We are communication professionals who practice strategic, data-driven public relations techniques with every client that accomplish the objectives. We understand our client's audiences and know the channels to reach them.
Our firm includes APR-certified leadership, writers who adhere to strict AP Style guidelines, former journalists – print and television – supervisory level management, social media gurus, content-driven influencers , media pitch experts, special event professionals, personality publicists, crisis communicators and research assistants who know analytics and data.
To learn more about us, browse through our employee biographies below:
JO TRIZILA – President & CEO
Jo Trizila is founder & chief executive officer of Dallas-based TrizCom Public Relations and Pitch PR. Founded in 2008, TrizCom PR is a full service public relations firm. Established in 2015, Pitch PR is a division of TrizCom PR and created in partnership with The Dallas Entrepreneur Center to assist startups and entrepreneurs with their public relations needs. TrizCom PR has been included in the 2014 and 2015 Dallas Business Journal’s largest PR firms, awarded the Pegasus Award in 2015 by the Public Relations Society of America, named as one of the Top PR Firms in 2015 by Clutch Research and Review, and is a certified woman-owned business by the National Women Business Owners Corporation.
Jo is a multi-talented, high-caliber public and media relations marketing pro, with over 20 years of experience building and leading integrated and strategic public relations operations for a vast array of companies. She has an in-depth background in crisis communications, publicity, expert positioning, promotions, influencer marketing, investor relations and legislative affairs for Fortune 500 corporations, small to mid-size companies and not-for-profits/nonprofits. She is experienced in conceptualizing, creating and implementing innovative communication strategies. Additionally, she has held highly visible, leadership positions and has earned a reputation for continually making a positive bottom-line difference while fostering excellent relations and maintaining a high profile in business.
Jo has helped place clients’ stories in thousands of outlets internationally, nationally, regionally and locally. Some of her favorites have included: BBC One, Cosmopolitan, The Today Show, Good Morning America, ABC Nightly News, Squawk Box, NDR, CNN, Fox Business News, Associated Press, The Dallas Morning News, Dr. Oz, CBS, Nancy Grace, NBC, Elle, CW, The Daily Mail, Inside Edition, People Magazine, USA Today, The New York Times, Inc., Entrepreneur and The Huffington Post, to name a few.
She has been instrumental in the formation of a number of promotions and publicity stunts including Cadillac’s Team Escalade Texas, Chevrolet & Chrysler’s The Great $50,000 Giveaway, GMC Terrain Charity Challenge, GMC and Carry The Load, GMC Stars & Stripes Sierra Hashtag Challenge, Cadillac Cares, Fan Expo’s Heroes for Heroes, The Little Black Dress Experiment and many more.
Jo earned her undergraduate degree in theatre performance at the University of Texas at Arlington that included a study abroad at The University of London. Her graduate work includes Wayne State University in Detroit and University of Dallas.
Prior to TrizCom PR, Jo was senior director of media relations for the Dallas Regional Chamber, the director of marketing and publications for the Irving Arts Center and director of marketing for the Shakespeare Festival of Dallas.
Currently, Jo serves on the board of directors for Heroes for Children and is an advisory board member for Taylor’s Gift. She has served on host committee for An Evening with Pat Green for Wipe Out Kids’ Cancer and Taylor’s Gift inaugural Outlive Yourself Awards. She is also a member of the National Association of Professional Women. Her nonprofit activities are numerous and include: American Advertising Federation (AAF), board of directors (2014-2016), Taste of the NFL: The Ultimate Dallas Cowboys Tailgate Party, Online/Silent Auction Chair (2006); Big Brothers Big Sisters, Big Sister (1999-2004), Big Brothers Big Sisters, Gala Chair (75th Anniversary – 2003 & 2004); The Freedom Run, Founding Member & Executive Committee (November 2001-2004); Dallas Theatre League, President (1999-2002); Irving Chamber of Commerce & Four Season’s Resort & Hotel Golf Tournament Chair (October 2000); Leon Rabin Awards, Chair (1998); and served on the Dallas/Fort Worth Area Tourism Council, Media Committee (1998-2004).
Jo is the recipient of the YWCA Woman of Achievement 2000 Technology and Communications Award and was selected for Texas Woman Magazine Woman of the Month (April 1999 issue). She is a Leadership Irving graduate (1999-2000) and served as its vice president (2000-2001).
JEFF BOUNDS – Writer & Analyst Relations
Jeff spent 16 years covering technology, business and scientific topics at The Dallas Business Journal. Jeff holds an undergraduate degree in political science from the University of California, Berkeley, and a masters in journalism from Northwestern University.
SUSAN BUCHANAN – Writer
Susan Buchanan is a New Orleans-based business writer, specializing in the economy, the environment, agriculture, precious metals, energy and shipping. She writes press releases for TrizCom PR and articles for The Louisiana Weekly newspaper, and is a blogger for The Huffington Post. Formerly, Susan was a commodities reporter at Dow Jones Newswires in New York.
KAREN CARRERA – Senior Account Executive
A 40-under-40 award recipient in 2003, Karen Carrera, APR, has counseled senior executives on strategic communications and branding issues for more than 20 years. Her expertise spans across healthcare, construction and design, education, energy, finance and insurance, and government and utilities. And she has trained hundreds of corporate spokespeople on how to navigate their way through a media interview or deliver an industry speech.
Karen’s acumen for developing and successfully executing integrated strategies has helped launch many new brands and brand initiatives, including Anheuser Busch’s We all Make a Difference campaign, several hospital brand evolutions, new hospital institutes and clinics, and an architecture firm’s national brand. Most recently, Karen led a brand evolution at Medical City that helped reshape and redefine its identity, as well as guide a complex website overhaul—she launched a redesigned, reprogrammed site with entirely new content in six months.
In addition to branding, Karen’s counsel in crisis communications has helped organizations manage or avoid large-scale crisis events. For example, she has worked with large, urban hospitals across the country on malpractice or patient privacy lawsuits, she helped Turner Construction develop their international crisis planning process, and she led communication strategy and emerging issues in FedEx’s war room during 9/11.
A former NBC- and NPR-affiliate reporter, anchor and producer, she has a bachelor’s of journalism from the University of Missouri-Columbia, one of the world’s most recognized journalism schools. She has published articles in business journals, and has delivered key-note, panel and workshop speeches at many conferences. Karen sits on the board of the Texas Trees Foundation.
JEFFREY CHEATHAM – Senior Account Manager
Jeff Cheatham comes to TrizCom with over 15 years of high-profile experience in media outreach and public relations. With a strong background of previous agency work, Jeff’s career began in the advertising world and later migrated to full-time public relations. Having recently returned to the Dallas market, Jeff spent over 12 years in North Carolina, working public relations in the fast-paced world of NASCAR, where he represented several top drivers, sponsors and teams on a national stage. His most recent successful endeavor included heading up the public relations effort for the City of Dallas’ JFK 50th Commemorative Memorial Event in Dealey Plaza in November 2013. With a career encompassing all aspects of corporate communications, Jeff is bringing strong results to TrizCom’s client list.
DANA COBB – Director, Business Development & Senior Account Executive
Dana Cobb has over 20 years’ experience in marketing, publicity and promotions. A graduate of SMU’s Meadows School of the Arts, Dana’s career spans marketing for the prolific Broadway producers, Dodger Theatricals, to her recent experience as the director of marketing for the AT&T Performing Arts Center where she oversaw the dynamic publicity team in the launch of over 74 events and announcements each year.
As a member of the TrizCom team, she has afforded placements on behalf of her clients on prominent outlets such as BBC Worldwide, the New York Times, National Public Radio (NPR) and American Film Institute. In her backyard of Dallas, her clients (which include restaurants, representatives of the local labor market, an entrepreneur start-up accelerator, and specialized events and trade shows) have been covered on all major, regional broadcast outlets, print and online media on a consistent basis.
With rich business and cultural experience and proven innovative marketing strategies, she brings a unique skill set to her clients. Dana is a shameless promoter of the arts to the culturally curious in and around Dallas through her association with KERA.
Email: Dana@TrizCom.com, Dana@pitchpr.co
DENISE EISER – Social Media
Denise is first and foremost a marketer and strategist, with the ability to understand both high-level business goals and tiny brand nuances. What gives her a potent one-two punch is she is also a veteran of social media, having run her first Facebook ad as a college student more than 10 years ago.
After graduating from Tulane University with a degree in communications, she spent a few years at a large, traditional advertising agency. Later in 2009, when social media marketing was still met with skepticism, Denise started a social media discipline at a boutique ad agency in New Orleans. In 2011, she joined forces with The Barber Shop, where she helps businesses understand social media and claim their presences there, towards measurable objectives.
Denise has worked on million-dollar television spots all the way down to "free" tweets. She puts every dollar to work with a strategic focus – be it in a Facebook ad, Pinterest contest, PR interview, blogger campaign, or other social media process. Social media is infinitely measurable, and Denise is an expert at assimilating social data with brand goals and budget decisions.
JENNIFER KUENZER – Digital Specialist
Jennifer Kuenzer coordinates TrizCom PR’s social media channels and archives press clippings for our clients. Before joining TrizCom PR, Jenn honed her skills as the social media manager and accounts supervisor for Contemporary Ballet Dallas and as an online content coordinator at D Custom, where she created social content, wrote blogs, and monitored social activity for clients like Omni Hotels, Texas Farm Bureau Insurance, and HVAC Learning Solutions. With her experience in online media and content marketing and her history in both international and small firms, Jennifer excels in engagement with our followers and increasing our online visibility. Her arts background gives her the ability to communicate in a wide range of voices and tones, finding the most effective and creative way to get the message front and center to the desired audience.
KATIE MUDD – Account Executive
Katie Mudd is a graduate of Southern Methodist University with a bachelor of arts degree in communication studies and a bachelor of arts degree in public relations and strategic communication.
Katie manages several key TrizCom accounts, including its nonprofit and pro-bono work. She is especially adept at wrangling local broadcast television networks to cover client news, whether onsite or in-studio. She has secured coverage for clients locally, nationally and internationally including coverage in the following outlets: ABC, Associated Press, Australian Associated Press, BBC, BuzzFeed, CNN, CW, Dallas Morning News, FOX, Huffington Post, NBC, New York Times, Prevention , Reuters, SheKnows and USA Today.
in 2017, Katie receive the Public Relations Society of America (PRSA) Pegasus Award of Service for her committment to the organization. In 2015, Katie received a Pegasus Award for her work on theJeff Gusky campaign and a Pegasus Award of Honor for her work with Operation Kindness. The following year, she was also recognized with a Pegasus Award of honor for her work with Heroes for Children and a Pegasus Award of Honor for her work with Solis Mammography.
Katie has several years of experience serving clients in corporate communication as well as a wide range of industries, including lifestyle, travel, retail and not-for-profit. She was recently elected to serve as the 2017 Programs Manager for the Dallas Chapter of the Public Relations Society of America and is a founding member of Southern Methodist University’s Communications & Public Affairs Young Alumni Board.
KIM NOVINO – Account Executive
With more than 20 years of public relations and marketing communications experience serving B2B and consumer technology clients, Kim Novino has created and managed results-focused programs for both new venture and Fortune 100 companies. A tenacious publicist, first-draft writer and hands-on strategist, Kim has directed promotional campaigns for H&R Block, Motorola Solutions (channel marketing), Texas Instruments Education Technology, Texas Instruments RFID Systems, and a number of other technology companies.
ALLISON PLESS – Writer & Editor
Allison Pless brings more than 25 years of writing, proofing and editing experience to TrizCom PR, including serving as managing editor of a community newspaper (print and online) and as a technical writer and project manager for a large nonprofit. Her volunteer work has included writing and publishing a bimonthly, statewide newsletter and a monthly news page in a national magazine for a women’s organization, and she currently volunteers time each week editing and proofreading items for her church. Born in San Antonio (she is a sixth-generation Texan and proud of it), Allison has lived in Dallas for most of her life. She is a graduate of Texas Tech University, where she received a bachelor of arts in history with a minor in English.
Ashley Stults - Intern
A native of Iron City, TN, Ashley recently graduated from the University of Alabama, armed with a PR major and a minor in Political Science. She just finished a fellowship with the prestigious global communications firm, Ketchum, where she pulled double duty working on both the brand and corporate side of media outreach.
While enrolled in college, Ashley dedicated a portion of her time to working with various nonprofit communications and handled several special projects for the Tuscaloosa (AL) Tourism Department. In addition, she worked for the media relations' department of the Children’s of Alabama Hospital in Birmingham, AL.
In her spare time, she enjoys reading, shopping and binge-watching Netflix. Now settled in Dallas, Ashley is ready to contribute to the team at TrizCom PR and produce high level earned media placements for its B2B and B2C clientele.
NICOLE-MICHELE TRAYCOFF – Research and Writer
Nicole-Michele has more than 17 years of proven public relations experience, both in the corporate and agency sectors. Her professional services include the following: internal and external communications, trade and consumer media relations, high-level strategic planning, social media counsel and digital content development, crisis communications and operations/disaster planning, corporate/brand reputation management, and media training.