You Get A Car! You Get A Car! You Get A Car!

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By: Victoria McNamara, Account Coordinator at TrizCom PR

I wish…. But because TrizCom PR knows the power of word-of-mouth publicity, our clients have agreed to give away some of their services for you to experience and then share with your circle of friends and family. The team at TrizCom PR has taken advantage of these offerings and we can personally attest that they are all awesome! And remember, share your experience online and in person! As Jeff Bezos, founder of Amazon said, “Word of Mouth is very powerful.”


Red Mountain Weight Loss

Red Mountain Weight Loss – the leader in nonsurgical methods of sustainable weight loss is offering four free Fat Burner Plus Shots and a free consultation with a licensed medical professional – valued up to $215. The Fat Burner Plus Shots are a key component of Red Mountain’s weight loss programs that provide a long-lasting, two-in-one combo of their Fat Burner and Vitamin B. These shots will help accelerate weight loss while improving energy, eliminating cravings and boosting metabolism.

This offer comes as Red Mountain Weight Loss celebrates the grand opening of their four new locations in DFW March 4. Patients are encouraged to schedule their consultation and mention “FB Plus” when calling any of the locations or submitting an appointment online. 

For more information and to schedule your appointment, please visit


Modern Acupuncture 

Acupuncture has been used for more than 2,500 years. Through decreasing inflammation and increasing blood flow, acupuncture is known to help alleviate chronic pain such as headaches, joint pain and muscle pain. Tiny needles access distinct points on the body to restore balance, alleviate pain, reduce stress and anxiety, enhance sleep and improve your overall well-being during 30-minute sessions. From now until April 30, Modern Acupuncture is offering one free session at any of their conveniently located DFW centers.

Use the coupon hyperlinked below to claim your free session and start feeling better TODAY!


Strength Genie 

Individuals wanting to experience the benefits of spending five hours at the gym in a fraction of the time now have the option to do so. Strength Genie, a fitness studio located in Frisco, is revolutionizing the way workouts are done. By using prototypical exercise machines powered by artificial intelligence, workouts can be completed within the blink of an eye. In just two 20-minute sessions, you can “bio-hack” your fitness and dramatically increase the effectiveness and safety of your fitness regimen.

The offer is to experience a free, personalized session by working one-on-one with the owner and fitness legend to meet your fitness goals. Strength Genie believes experiencing the equipment hands-on will show the full potential. To learn more and book your free one-on-one session online, please visit

Whether you are wanting to lose weight, decrease stress or take your fitness to the next level (or all three), you can find what you need through these offers. Take advantage while you can and start working toward a better life!

Remember to share!

Why Your Event Needs Public Relations

Why Your Event Needs Public Relations

What does the PR team do to drive awareness for Dallas Fan Days? At TrizCom, it simply means giving maximum effort. More hours. More research. More heart. As a young PR professional, joining this team allowed me to dive head first into managing a huge event. I learned how to pull a story idea from every angle .

The Importance of Being There


By Jeff Cheatham, Senior Account Supervisor at TrizCom PR

At TrizCom PR, we’re fortunate enough to work with some very interesting clients, one of which is Unequal Technologies. They’re a Philadelphia-based manufacturer of protective gear designed for sports and military use. Their products include the Halo 3 head band, proven to reduce concussions in youth soccer by 56 percent, and more recent items like bulletproof shield inserts for school backpacks and police vests.

Well, we live in Texas, so you can only imagine that the bulletproof products caught the attention of several school districts and sheriff’s associations in our state. Two products, the SafeShield (for backpacks) and the SapiShield (for bulletproof vests), became the centerpiece for a hastily scheduled news conference at the Texas State Capitol in Austin Oct. 17.

The happenings of that day would prove a vital point for public relations people—the importance of being there.

Ahead of the news conference, media alerts were sent to all applicable Austin-based press outlets and bureaus. The appointed time was 11 a.m.—we had booked the media room belonging to the Texas Speaker of the House.

My 6 a.m. flight on Southwest Airlines left the runway in darkness, and I had but one thought as I stared out the window at the daily gridlock of Dallas traffic below. Would anyone even show up for this news conference?

I arrived at the State Capitol Building at 9 a.m. on an overcast and dreary day. Ten minutes later, I would receive a text on my phone from a number I did not recognize. It was the local Austin NBC affiliate, asking if we would have samples of the bulletproof inserts available at the news conference. And just like that—we were off to the races.

We began unpacking suitcases full of the samples, placing them strategically at the podium of the room. Literature was distributed. Mannequins were dressed in bulletproof vests. It looked like a retail store by the time we finished. More media responded that they were on their way. Things were looking good for what I hoped would be an avalanche of coverage.

It was at that moment, while basking in the revelry my success, that the Texas Sheriff slated to speak at the presser brought me back to earth in an instant. “Son, you can’t be putting all that product up there on the dais of the Speaker’s room. The Great State of Texas can’t be seen as endorsing a product in front of all these cameras.”

I was afraid he could literally hear the record scratch sound go off in my mind.

I quickly devised an alternate plan to remove all of the products from the front of the room to a corner, where the media would be allowed to sample them after the speaking portion finished and the interviews began.

As the presser got started, we had three out of four local networks, and two statewide newspaper bureaus in the audience. The speakers did an excellent job and the media pushed back with thought-provoking questions. The presser then broke out into one-on-one sessions. Before it was all over, one of the reporters gave a live report while wearing one of the vests.

I got a call in the middle of this from a radio station back in Dallas, asking for audio. “If you can get soundbites to me in the next 30 minutes, I’ll blast it out to 132 affiliate stations across Texas this afternoon,” he teased. Done and done.

By the time I got back on the plane to head back to Dallas later that afternoon, I was exhausted and exhilarated at the same time—a rare feeling. We had pulled it off after all, a news conference with a lot riding on it. It took some fancy footwork at several different junctures to adjust to the challenges we faced.

I think one thing made all the difference in the world.

Being there.

Being present.

At TrizCom PR, that’s just what we do for our clients.


Media Relations – Not a straight line from a to z. A tale told in 29 steps

Media Relations – Not a straight line from a to z. A tale told in 29 steps

Whenever a business is in the news that is not an advertisement we call that earned media. Many times, people refer to this as free media vs. paid media.  The word “free” is a misnomer as a earned media is not as free as we may think it is.  Earned media requires significant manpower from start to finish.

TrizCom PR thanks our 2018 Interns!

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The TrizCom Internship Program offers students the opportunity to work with industry professionals as part of our team. For the past few months we have had the pleasure of working with Laura Hogue and Jessica Donaldson from the University of North Texas’ Mayborn School of Journalism. As their time with TrizCom has come to an end, they shared their thoughts on their internship experience.


Laura Hogue

TrizCom has taught me to manage my time well. At an agency, things can change at the drop of a hat. Whether it is a last-minute press release or email blast, your everyday routine can be turned upside down by an emergency request. Managing your time well is crucial in surviving the fast-paced agency environment. Luckily, I have learned how to prioritize and manage my time, which has made a huge difference in the amount of work I can get done in a day.

As cliché as it sounds, teamwork really does make the dream work. At TrizCom, each employee has their own clients, but everyone helps when things get hectic. Working in a team helps build morale and makes things run smoothly. On days when I worked with my co- intern Jessica, we were always collaborating in any way that we could. This helped improve the quality of our work and minimize errors.

Over the last few months, I have grown both as a person and public relations practitioner. The skills and lessons I have learned at TrizCom will follow me throughout my career, and I cannot wait to see where my professional journey will lead me.




Jessica Donaldson

My time as an intern at TrizCom is coming to a close with the end of my undergraduate career, and as I reflect on my time here, I am so grateful to have worked at a place so committed to helping me learn and grow as a public relations professional.

I came into this internship armed with a plethora of knowledge from my many courses at the University of North Texas but almost no real-world experience in PR. This position has allowed me to put my academic knowledge to the test, improve as a writer and gain meaningful experiences that will shape my professional career in a way that classes alone could never do.

I have been able to work closely with everyone on staff here and see exactly what it takes to be successful in public relations. I have had direct client contact, written and edited press releases, helped with journalist research and even placed a few stories. TrizCom allowed me to gain a better understanding of what it means to work in public relations and reaffirmed my belief that public relations is the field I want to be in.  Although my journey is coming to an end, I have learned so many invaluable things during my time here.




Clichés That Kill Your Press Releases

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By Jackie Smith, Senior Account Executive, TrizCom Public Relations

Or, Avoid These Like the Plague

I have received no fewer than a dozen marketing emails in recent weeks that included the oft-used phrase “spring has sprung.” This hopelessly hackneyed phrase was the sole reason I groaned and deleted the emails immediately. Did I want to see what deals and cute shoes these retailers were offering? Yes, I did – but it was the principle of the matter.

Thinking to press releases or pitches I’ve sent that didn’t “land,” were they possibly deleted by their journalist recipients due to a poor turn of phrase? Journalists at a top-tier media outlet may receive 1,000 press releases a day. How do you make sure yours is even read? By choosing your words carefully. A press release is essentially a promotional tool, but it should not be written that way. It should be written in language a journalist will understand and respond to – it should be written as a news story. But just a cursory search on PR Newswire shows that PR pros are sending press releases riddled with clichés, written like advertisements, filled with wild claims and adjectives like “amazing,” “top-notch,” “cutting-edge” and “incredible.”

Google “spring has sprung” plus “PR Newswire.” I got more than 2,000 hits this morning. 

Google that phrase plus "PR newswire." Or search the cliché alone. The result: 570,000 mentions.

You'll learn that spring has sprung for

  • Allergy season

  • Sprinkler system tuneups

  • Savings tips for electric bills

  • Best restaurants in America

  • Make-your-own Easter baskets

  • Automotive specials

We all can slip into overrelying on jargon, clichés and vapid phrases. I get it. You’re in a hurry and have an hour to write this press release that has landed in your email, or you’ve got writer’s block and you’ve just got to get this one done, or you know what marketing speak your client or internal audiences like to use to describe their company or their products.

We use clichés because they are easy to remember, widely understood and don’t require creativity on our part. Writing meaningful press releases is an art and good business – but it’s bad business to keep using the same trite and tired terms. It’s also writing in a way that focuses more on sounding like you know what you’re talking about as opposed to really knowing what you’re talking about and risking the chance of muddying the message and losing the audience’s attention along the way.

Case in point would be a phrase like: Our innovative, cutting-edge technology is a turnkey solution for end-users. Sound familiar? It’s using clichés to convey a point without really saying anything.

Here’s a list of some of TrizCom’s most meaningless press release clichés, words and phrases for PR pros to avoid – unless undoubtedly true:

  • Cutting-edge technology

  • State-of-the-art

  • Next generation innovation

  • Innovative market leader

  • Strategic partnership

  • Dynamic approach

  • Best-in-breed

  • World-class

  • Outside the box

  • Robust

  • Revolutionary

  • Breakthrough

  • Disruptive

  • Unique

  • Laser focus

  • Added-value

  • Game changer

  • We’re excited to announce

  • Key stakeholders

  • At the end of the day

What are some others you would add to this list? What are you guilty of leaning on? How about some creative replacements? Or do you think there are times when the use of a cliché is warranted?

Most PR and marketing pros care about using language to communicate clearly, concisely and effectively and know we need to strike a balance between sounding intelligent and delivering a coherent message. Thinking on this may compel us all to think critically about the meaning and power behind the words we use.

It’s up to us to be the cliché killer.


Resources: This exercise reminded me of author of viral marketing specialist David Meerman Scott’s 2006 study and subsequent Gobbledygook Manifesto as well as Adam Sherk’s 2010 study. Both analyzed thousands of press releases for business jargon and revealed some of the worst – most frequent – offenders.

Cultivating the Relationship

By Jeff Cheatham, Senior Account Executive, TrizCom Public Relations

By Jeff Cheatham, Senior Account Executive, TrizCom Public Relations

Managing expectations is a critical component of the agency-client relationship at TrizCom PR. We often begin a new business development meeting by simply asking why they are interested in a public relations campaign. Some have replied that they just want to see their name in the paper, but most are using it as a marketing tool to secure incremental business for their businesses. They believe—and are often proven correct—that earned media equals credibility in the marketplace.

Another caveat we explain in exploratory meetings is that PR is a marathon, not a sprint. It can take months of careful planning, pitching and execution before a client begins to see worthwhile results. We also never guarantee anything. PR firms that promise instant stardom for a client shouldn’t be considered true partners. That being said, we will work our tails off to ensure success, we just don’t promise it from the outset. Our proof points are the client newsrooms we maintain on our website, showcasing earned media wins for each of our existing and former clients.

If the image in their head doesn’t materialize into their version of reality, we encourage an extremely open and honest dialogue with clients. All PR plans are signed off on by clients before we begin campaigns. Each includes objectives, strategies, tactics and most important—how will success be judged by the client? If we can prove we’ve met that standard of success and they’re still not happy, then something changed. We find out what it is, adjust our plan accordingly and continue working.