What the Future Might Hold…

By: Jessica Donaldson, TrizCom PR Intern

I am a senior public relations student in the Mayborn School of Journalism at the University of North Texas. I have already taken some awesome classes that have taught me the building blocks of PR. As the treasurer for UNT’s chapter of PRSSA, I’ve been given some great opportunities to learn about my career field. My experience with the Mayborn School has been excellent, but there truly are some things you can only learn on the job.

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For my last semester before graduation, I was fortunate enough to land an account coordinator internship with TrizCom Public Relations. This is my first real job in public relations, so I wasn’t quite sure what to expect coming in.

I have heard from other students that they did a lot of busywork such as making copies, checking emails, taking notes, making coffee, etc. at some of their PR internships. While those are tasks that need to be done, they are certainly not what being an intern at TrizCom is all about. On my first day I was already doing research for a client and writing a media alert. By Day Two I was using technology I had never heard of to compile media lists and keep track of local new opportunities. I have been here a week now, and I already feel more equipped to work in PR than ever before.

I think being an intern at TrizCom is a unique opportunity because of the professional staff here. Not only are staff members experts at what they do, but they genuinely want to share their knowledge with me. Just like a typical internship, I have learned a lot simply from watching how TrizCom’ s account executives interact with clients, create content and conduct research. What makes working at TrizCom different is that the account executives ask me to help them with their work, they give me assignments that actually matter, and they are always willing to assist me if I have questions.

So far TrizCom seems like a great place to work, and I am excited to see what the rest of the semester holds.