industry organizations

The places you’ll go with the people you know

The importance of networking for PR pros
By Katie Mudd, TrizCom PR

Whether you’re just entering the world of public relations or have been in the industry for years, there are many benefits and opportunities for those who join and become actively involved in an industry organization.

1. Expose yourself to the latest trends in the industry.

PRSA offers free online webinars for members in addition to many workshops and seminars throughout the year that focus on the latest industry trends. PRSA Dallas and AAF Dallas also host monthly events featuring topics from key industry leaders.

2. Offer your expertise through volunteering.

Many industry organizations partner with nonprofits to provide their expertise in order to give back to the community. Each month AAF Dallas invites a local nonprofit to speak at their monthly luncheons to help further their mission.

3. Explore new areas of your industry through volunteering.

Interested in furthering your skills in event planning or social media? Industry organizations rely solely on the support of their members to operate. Consider joining a committee that might be outside of your day-to-day responsibilities to grow your skills.

4. Connect with other professionals who may be seeking opportunities for collaboration, partnerships or new business.

By building your network, you can create collaborations for current clients or bring on new clients in the process. PR is more than just media relations; it’s about connecting the right people and the right places.

5. Build your resume.

For those who are just starting their careers, joining a committee within an organization is a great way to build professional experience for your resume. For seasoned professionals, participating in annual awards hosted by AAF Dallas and PRSA Dallas – which highlight the best campaigns in the business – will add instant credibility to your hard work.

Interested in joining an industry organization here in Dallas? You can find me at monthly luncheons, breakfasts and happy hours hosted by AAF Dallas and PRSA Dallas. Please stop by and say hello, and I would be happy to share how you can get involved too.

About AAF Dallas:

Founded in 1908, AAF Dallas is nearly 1,000 members strong and is affiliated with the Tenth District of the American Advertising Federation, part of AAF’s national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas, AAF’s 2010-2011 Division 1 Club of the Year, strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit

About PRSA Dallas:

The Dallas Chapter of PRSA serves more than 300 practitioners of public relations in North Texas. The chapter was founded in 1950, just three years after the founding of the national society. The chapter provides members with a variety of professional networking opportunities and services, such as the Communicators Job Bank, a monthly newsletter, professional development programs, monthly luncheons, mentoring programs and college outreach programs. For more information, please visit, or find updates on Facebook, Twitter and LinkedIn.

Katie is an account executive at TrizCom Public Relations

From national industry leaders and Dallas-Fort Worth’s largest companies to startups and growing enterprises, TrizCom PR provides public relations and social media services to a wide variety of businesses encompassing startup, healthcare, lifestyle brands, B2B, energy, tech, entertainment, food/beverage and beyond. TrizCom PR has a dynamic track record of local, regional, national and international media placements on behalf of its clients that, if monetized, would equal hundreds of millions of dollars. In 2014 and 2015, TrizCom PR has been named in the top 25 of PR Firms by Dallas Business Journal. TrizCom PR is a Certified Woman Owned Business Corporation (NWBOC). For more information on TrizCom PR call 972-247-1369 or visit

Katie’s contact information:
O: 972-247-1369
C: 214-676-4254