Karen Carrera, Senior Account Executive, TrizCom Public Relations

Karen Carrera APR is a 40-under-40 award recipient recognized in 2003. With more than 20 years of experience, she advises senior executives on strategic communications brand positioning and reputation management across healthcare construction and design education energy finance insurance government and utilities. Her ability to work across diverse industries has made her a trusted counselor to executive leadership teams navigating complex communications challenges.

She has trained hundreds of corporate spokespeople on how to handle media interviews and deliver strong industry presentations. Karen’s approach helps executives share their stories with confidence while staying focused on key business messages that support long-term organizational goals.

Throughout her career Karen has developed and executed integrated communications campaigns that build visibility strengthen brands and generate measurable business results. She has led initiatives such as Anheuser Busch’s We all Make a Difference campaign hospital brand evolutions the launch of new healthcare institutes and clinics and national branding for an architectural design firm. Her programs reflect a balance of research-driven planning creativity and practical business strategy.

Recently Karen led a comprehensive brand evolution for Medical City. She oversaw the development of a new brand identity and guided a full website overhaul. In just six months the redesigned reprogrammed and fully rewritten website launched with updated content that aligned with the organization’s evolving vision and services.

Karen holds the Accreditation in Public Relations credential which reflects her expertise in communications ethics and strategy. She is active in professional organizations and is often called upon to mentor other public relations practitioners.

Phone: 214-242-9282
Cell: 972-207-1935
Email: Karen@TrizCom.com
LinkedIn: KarenCarrera