New Home Brand Lifestyle PR Case Study - Media Relations

ABOUT

Grenadier Homes designs and builds semi-custom and custom single-family homes, patio homes and townhomes throughout the Dallas/Fort Worth Metroplex. It is recognized throughout the industry as a leader in customer satisfaction, workmanship, integrity, innovation and perseverance. Although the company was founded in 1990 by Anthony Natale and John Egnatis, Grenadier Homes can trace its roots back to the 1960s when Natale’s father, Nick, built a custom-designed home for the Egnatis family. Natale and Egnatis became neighbors and close friends, frequently playing ice hockey together on Grenadier Pond. The build had a major impact on them both and later they created Grenadier Homes with that in mind – to make a positive difference in people’s lives through homebuilding. For more information, visit www.grenadierhomes.com.

OUR APPROACH

When TrizCom PR enters a partnership with a brand wanting to increase brand awareness following a rebrand, our excitement is ignited as we are presented with a fresh canvas and the whole world becomes our playground. However, we know that it is crucial to establish a well-defined and concise strategic communications plan to ensure the efficient utilization of our resources. Our successful approach involved positioning the company based on its brand commitment. Instead of merely acting as architects, Grenadier Homes assumes the role of trusted advisors, actively listening to buyers and providing valuable "life-sizing tips" to facilitate a smooth transition into their dream Grenadier home. Grenadier offers comprehensive support throughout the entire process, starting from pre-purchase and continuing beyond the completion of construction, actively seeking feedback from customers at each stage. By genuinely understanding their customers' ultimate goals, Grenadier helps their customers establish realistic timelines and budgets while also providing a range of additional services to minimize stress throughout the journey.

TrizCom PR was dedicated to building brand credibility, increasing awareness and improving the reputation of the brand through a strategic focus on media relations. Through deliberate and targeted communication with a wide range of media outlets, TrizCom PR aimed to create a positive and favorable perception of the brand, while also seeking recognition and acknowledgment. By utilizing various media platforms, the company worked towards amplifying the brand's visibility, reaching a larger audience and ultimately fostering a strong and reputable presence within its target market.

Additionally, TrizCom PR also implemented effective promotional strategies to further boost the brand's visibility and engagement. By employing creative and compelling promotional campaigns, the company aimed to generate interest, attract potential customers and encourage brand loyalty. These promotions included special offers, partnerships with influencers, targeted advertisements and engaging social media content. Through these promotional efforts, TrizCom PR aimed to create buzz, foster customer engagement and solidify the brand's position in the market.

CHALLENGES

In 2012, Grenadier Homes underwent a rebranding effort and embraced the Grenadier Way, a set of core values that encompassed integrity, quality, adaptability, innovation, attention to detail, accessibility, consistency and a strong emphasis on the customer experience. This rebranding aimed to align the company's image with a lifestyle centered around mature living and carefree experiences.

At the time of the rebrand, Grenadier Homes had limited public recognition, as they had not extensively engaged in public relations activities. Furthermore, the year 2014 witnessed a surge in home construction within the DFW area, marking it as one of the most active years in the industry since the recession. Consequently, Grenadier Homes faced heightened competition from well-established and widely recognized brands operating in the region.

IMPLEMENTED MEDIA RELATIONS TACTICS

SAMPLE EARNED MEDIA HEADLINES

SAMPLE PRESS RELEASES

SAMPLE PRESS PLACEMENTS

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