Sports Tech Startup PR Case Study
OUR WORK | Sports Video Innovations (SVI)
Sports Video Innovations (SVI) launched in January 2014 to revolutionize how sporting events are viewed and experienced, starting with football and the SchuttVision helmet. For the first time, a rugged, high-definition video camera fits into the nose bumper of a football helmet to provide the unique player’s point of view coaches, fans and broadcasters have been seeking. SchuttVision is approved by the National Operating Committee on Standards for Athletic Equipment (NOCSAE).
First football, and then the sporting world! Eventually, SVI founder and CEO JR Liverman would like to expand its patent-pending video technology into other sports areas to bring the company’s innovative point-of-view camera to motocross, equestrian and hockey.
Key differentiators:
The SVI technology in the SchuttVision helmet is the first in the sporting world. The technology and equipment are so closely integrated; the helmet is a camera. Other cameras have been incorporated into sporting gear helmets, but none are rugged enough and safe enough to survive the regular beatings taken on the football field.
SVI’s technology gets closer to the field than even the sideline cameras. The camera is on the field, moving with the player.
Coaches can see what the helmeted player sees in his line of vision as a play unfolds. In practice, the coach can point out visual cues that may have been missed.
SchuttVision is the world’s only NOCSAE-compliant football helmet with an integrated video system.
PR Wins the Game for Sports Video Innovations
COMMUNICAITONS OBJECTIVES
We positioned SVI’s technology as innovative, one-of-a-kind rugged, streamlined and safe technology that can be used in any helmet, citing SchuttVision as an example.
We aligned the PR strategy to SVI’s marketing and communication strategy.
It created awareness for SVI among local, national and trade press and influencers. These introductions formed relationships that helped sustain SVI’s objectives.
TrizCom PR created a buzz to help promote SVI’s unique technology to create brand loyalty and credibility, increasing sales and expanding the market beyond football.
We helped leverage published articles on owned, paid and shared media.
Increased SEO.
CATEGORY EXPERTISE
Startup, Technology and Sports
Key Earned Media Placements - (Representative)
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