BACKGROUND | Dillon Gage

Dillon Gage Inc. of Dallas, founded in 1976, companies include Dillon Gage Metals, one of the world's largest precious metals wholesale trading firms. The firm is an authorized purchaser for all major world mints and maintains inventory in more than 20 countries worldwide. FizTrade Online Trading offers a real-time bid/ask trading platform for gold, silver, platinum and palladium. Digital Metals delivers advanced tools and technologies that enable market participants to be more successful in their businesses and offers cloud-based solutions for the physical precious metals marketplace built upon the Digital Metals platform.

ASSIGNMENT | Dillon Gage

TrizCom PR represents Dillon Gage Metals and its divisions with traditional public relations with a strong emphasis on media relations. In 2017, TrizCom PR was tasked with securing top-tier syndicated earned media placements in which Dillon Gage executives were positioned for thought leadership quotes and sources to increase brand authority, reach and shares.

CHALLENGES | Dillon Gage

Regulations prohibit financial institutions from offering financial investment advice Worldwide company with various audiences Wholesaler vs direct to consumer

ACCOMPLISHMENTS | Dillon Gage

• Increased audience aggregate reach by 200 million year-over-year by targeting syndicated outlets (Reuters, MSN and The Wall Street Journal)

• Increased earned media social shares by 100 percent (from 2,500 to 5,000 shares)

• Built, maintained and nurtured a comprehensive tier-one media list of journalists who cover commodities, medals, investment, storage and refinery issues

• Positioned the client’s leadership team as the “goto” industry experts and quotable sources

• Provided media training to company spokespersons and talking points prior to interview opportunities •

• Created unique, newsworthy and topical pitches for consumer media IE: Olympic Medals, Oscar Statues

• Increased earned media share of voice from 86 percent to 95 percent

KEY PLACEMENTS | Dillon Gage

Adweek – 1 Placement – Readership: 2,752,009

CEO Magazine 3 Placements – Readership: 35,924

China Times – 1 Placement – Readership: 3,358,173

CNBC – 7 Placements – Readership: 18,903,733

CNGoold.com – 7 Placements – Readership: 775,851

Coin News – 7 Placements – Readership: 21,888

CoinWeek – 12 Placements – Readership: 45,008

Daily Telegraph Australia – 2 Placements – Readership: 1,683,617

Firstpost – 1 Placement – Readership: 5,396,644

Foreign Exchange Channel – 4 Placements - Readership: 31,137

FOX Business – 2 Placements – Readership: 2,763,066

Houston Chronicle – 1 Placement – Readership: 16,556,496

Inside Quizlet – 1 Placement – Readership: 10,176,992

Investing.com – 4 Placements – Readership: 7,205,934

Investor Magazine – 3 Placements – Readership: 34,012

Kitco – 11 Placements – Readership: 653,038

Money.com – 10 Placements – Readership: 3,041,150

MSN – 5 Placements – Readership: 102,415,376

Nasdaq.com – 16 Placements – Readership: 3,123,937

Reuters – 20 Placements – Audience: 18,703,455

Reuters Africa – 9 Placements – Readership: 240,499

Reuters China – 13 Placements – Audience: 215,415

Reuters India – 7 Placements – Audience: 667,865

Reuters UK – 9 Placements – Audience: 1,541,178

Thrillist – 2 Placements – Audience: 5,765,407

Times of India – 2 Placements – Audience: 11,682,308

U.S. News & World Report – 2 Placements – Audience: 2,218,317

UDN.com - 3 Placements – Audience: 5,238,629

USA TODAY – 1 Placement – Audience: 71,670

The Wall Street Journal – 10 Placements – Audience: 13,491,519

Yahoo! – 3 Placements – Audience: 19,143,266

Zero Hedge – 1 Placement – Audience: 3,567,184

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