crisis communications

Why Brands Need To Care What Is Being Said About Them

Why Brands Need To Care What Is Being Said About Them

Learn why brand reputation and public opinion matter, the impact negative press can have on consumers' perception of your brand, and how to protect and build a positive reputation with online PR strategies.

Life In PR: Not the Vacation I Planned: Real Life PR

Life In PR: Not the Vacation I Planned: Real Life PR

My account of what happened on our Carnival Liberty vacation and the tips for conducting spot news during a breaking news story....Bulldog Reporter: Not the Vacation I Planned: Tragedy Transitions Vacationing PR Pro Into Media Relations Juggernaut.