Save the date: UnSummit 2017 on Oct. 27!

Unbelievable lineup of speakers including TrizCom client Sarah Beddoe, CMO of Taco Bueno


For many years, PRSA Dallas – the top-tier, professional public relations and communications organization in Dallas that serves more than 400 public relations practitioners in North Texas – has hosted a traditional Communications Summit in the fall. However, last year PRSA Dallas decided to take a more innovative approach to the annual gathering and launched "PRSA Dallas UnSummit: PR Deconstructed.”

Back by popular demand, this half-day UNsummit (aka not your typical conference) of high-energy, mind-stretching, 7-minute talks will once again be the can’t-miss event for public relations and marketing professionals across DFW, followed by the annual Pegasus Awards Luncheon – of which TrizCom Public Relations is a finalist.

Pegasus Awards awarded to TrizCom Public Relations in 2015 (above) & 2017 (at right)

Pegasus Awards awarded to TrizCom Public Relations in 2015 (above) & 2017 (at right)

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Guests are guaranteed to be engaged as they hear thought-provoking speakers discuss the power of ideas and the rarest dimensions of the public relations profession to elevate their way of thinking. Attendees will leave viewing their careers through a fresh new filter.

The UnSummit, hosted at Gilley’s in downtown Dallas, will be kicked off by Dallas Morning News Editor Mike Wilson, followed by a long list of thought leaders – from Sarah Beddoe, CMO of Taco Bueno, to Lincoln Stephens, officer/co-founder of the acclaimed Marcus Graham Project, to Cydney Roach, EVP of Employee Engagement for Edelman U.S.

This year’s “Talk Track” themes include: Big Idea Thinking, Diving Deep into Digital Communications, and Engaging, Persuading & Moving the Needle.

As a part of the persuading and moving the needle segment, TrizCom client Sarah Beddoe, CMO of Taco Bueno, will discuss the power of engaging a celebrity spokesperson to communicate your brand’s message, highlighting the newly introduced partnership with Taco Charlton, a defensive end for the Dallas Cowboys.


This is an event North Texas public relations professionals will not want to miss. For more information and to purchase tickets, please visit