Nine Reasons Your Press Release Fails
Discover the common reasons why press releases fail to generate desired results and how to avoid these pitfalls. Learn why it's crucial to focus on newsworthiness, target the right audience, craft attention-grabbing headlines and compelling first paragraphs, and ensure the lead of the story is prominent. Find out the importance of timing, follow-up without being excessive, and avoiding the mistake of sending press releases to everyone. With over 20 years of experience, TrizCom PR can help you effectively distribute your news and reach your target audience. Contact us today for professional digital PR services.
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PR Storytelling: Theatrical Scene Work Makes the Dream Work in Public Relations
Outside of my work here at TrizCom, I’m an actor. I’ve blogged before about the usefulness of certain theatrical techniques (specifically, clowning) for focus and balance, and Jo – who has a lengthy performing arts background herself – wrote a spectacular blog about the importance of being a good storyteller in the public relations industry. But how do you tap into – and build – your own natural storytelling abilities? Especially when your message needs to be clean, crisp and streamlined but not “sales-y” or, worse, “too rehearsed?”
